Webcast Will Address Internet Radio Advertising Trends

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

This webcast details TargetSpot’s groundbreaking research demonstrating that among U.S. consumers, the combination of time spent and engagement with digital audio translates to high ad recall and response rates, online and offline.

What: "TargetSpot Digital Audio Insights" webcast, co-hosted by Parks Associates

The proliferation of Internet-enabled devices has led to an increase in digital audio usage, creating an innovative vehicle to connect with consumers. Additionally, those who listen regularly to digital audio are a highly desirable audience – they are tuned-in to multiple devices for significant amounts of time, are deeply engaged with the content, and demonstrate high recall and response rates for ads.

Andy Lipset, Chief Revenue Officer, TargetSpot
Eric Ronning, EVP, Emerging Media, TargetSpot
Heather Way, Research Analyst, Parks Associates

When: June 9, 1 P.M. CT

Press Registration: http://www.parksassociates.com/targetspot-webcast-june2011

Interview: To request an interview or additional information, contact Holly Sprague at [email protected], +1.720.987.6614.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers.

Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30. The session "Engaging Audiences through Connected Devices" will feature speakers from mgMEDIA, Rovi, Kantar Video, and Nagra-Kudelski. For more information, including press passes, visit http://www.parksassociates.com/events/connections-us.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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