According to new research from Parks Associates and TargetSpot, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. On Thursday, June 9, at 1:00 p.m. CT, the two firms will co-host the "TargetSpot Digital Audio Insights" webcast, which will detail recent findings about Internet radio advertising impact, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

The proliferation of Internet-enabled devices has led to an increase in digital audio usage, creating an innovative and impactful vehicle to connect with consumers. Additionally, those who listen regularly to digital audio are a highly desirable audience – they are tuned-in to multiple devices for significant amounts of time each day, are deeply engaged with the content, and demonstrate high recall and response rates for ads.

“Digital audio is one of the fastest growing online media categories, and marketers can no longer afford to ignore its impact in engaging today’s consumers,” said Andy Lipset, Chief Revenue Officer, TargetSpot; co-chair, IAB Digital Audio Advertising Committee. “In addition, the highly desirable qualities of these listeners further reinforce the benefit of incorporating digital audio into an overall marketing program.”

“TargetSpot’s research findings show a direct relationship between Internet radio listenership and positive broadcast radio and digital media ad recall and response rates,” said Heather Way, Research Analyst, Parks Associates. “The data confirm digital audio is a natural complement to existing traditional and digital media ad campaigns.”

Webcast Presenters:
Andy Lipset, Chief Revenue Officer, TargetSpot
Eric Ronning, EVP, Emerging Media, TargetSpot
Heather Way, Research Analyst, Parks Associates

Sign up for the webcast at http://www.parksassociates.com/targetspot-webcast-june2011. Download the research whitepapers at http://www.targetspot.com or http://www.parksassociates.com/whitepapers.

About TargetSpot
TargetSpot is the largest digital audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display, and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has 80 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and MySpace Music. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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