International research firm Parks Associates forecasts consumer demand for ubiquitous wireless access will make mobile broadband a common feature in portable CE, with 55% of the more than 100 million mobile Internet devices (MIDs) sold worldwide in 2014 containing embedded mobile 3G or faster connectivity.

The firm’s new report Mobile Internet Devices: Uptake and Trends finds the majority of consumers consider wireless connectivity a necessity for devices such as e-readers, iPads, and portable game players. As a result, OEMs will incorporate mobile broadband into more devices, and to drive end-user adoption further, they could start to forge partnerships with mobile operators to develop innovative pricing models for mobile data services.

“The marriage of mobility and the Internet is creating excellent market opportunities,” said Harry Wang, director, mobile research, Parks Associates. “Connected PMPs, e-book readers, and Internet tablets account for the majority of sales through 2014. These devices fit perfectly with the growing demand for mobility among today’s consumers.”

Mobile broadband won’t replace Wi-Fi completely, however. “Wi-Fi’s advantages as a low-cost, traffic-offloading solution for mobile carriers are well established,” Wang said. “Its use on MIDs in homes and at hotspots will increase in the next few years until mobile carriers fully migrate to their next-generation LTE network.”

Mobile Internet Devices: Uptake and Trends defines mobile Internet devices (MIDs) as portable consumer electronics such as e-book readers, iPad-like Internet tablets, portable media players, digital photo frames, PNDs, PDAs, and digital cameras with Internet access. The report analyzes the emerging MID market from industry and consumer perspectives and includes five-year market forecasts. For more information, visit http://www.parksassociates.com/mobile or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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