Mobile app market will reach $2 billion in 2010

Consumer demand for mobile applications will wear down resistance to in-app mobile ads, propelling the North American market to $2 billion by the end of the year, according to a new report by Parks Associates. Monetizing Downloadable Mobile Applications shows North American in-app ad revenue will surpass $860 million in 2014 and paid mobile app profits will exceed $4 billion.

“As appetites for mobile apps grow, consumers will become more accepting of in-app ads,” said Heather Way, research analyst, Parks Associates. “Our latest report shows 46% of adults 18-34 are either indifferent to in-app ads or willing to endure ads in free mobile apps.”

New digital technologies will give companies an edge with more creative and personalized advertisements. Parks Associates’ analysts say Apple's iAd mobile advertising ad network is a good example of using novel and captivating ads to keep consumers engaged. The launch of this ad network has experienced early growing pains, with slow development and controversies over Apple’s control of the creation process, but at least one advertising partner, Nissan, has reported better engagement with its interactive ads.

“Right now, consumer demand for mobile devices and applications shows no sign of abating, and the big players are responding,” Way said. “Research In Motion (RIM) recently acquired Cellmania in order to expand the BlackBerry App World storefront, and we will see more acquisitions in this market as companies seek to enhance their offerings and their ad platforms.”

Monetizing Downloadable Mobile Applications provides a comprehensive overview of the mobile application industry in North America (U.S. & Canada). The study examines business roles and strategies by industry segment. It assesses smartphone user growth, mobile application usage, and consumer ad preferences while highlighting business and advertising pricing models. Finally, the study provides implications and recommendations for industry investors and N.A. mobile application revenue forecasts. For more information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

Next: Parks Associates reports mobile carriers must focus on data services as smartphone sales exceed 215 million units in 2010
Previous: Parks Associates forecasts over 50% of mobile Internet devices sold in 2014 will have embedded mobile broadband

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.