Online video pushing strategic shift among service providers

The popularity of online video consumption is forcing service providers to reposition as media companies with new offerings such as TV Everywhere, according to Parks Associates’ Online Video and Service Provider Strategies.

The international research firm reports that the number of U.S. broadband households watching premium online content doubled in the last year. Over 25 million U.S. broadband households regularly watch full-length TV shows online, and over 20 million watch movies online.

“Connected CE devices are affecting the competitive ecosystem of the television industry, and while the current number of cord cutters isn’t substantial, service providers are concerned about these developments,” said Jayant Dasari, research analyst, Parks Associates. “Pay-TV providers are working to head off a possible shift that might devalue their services by offering TV Everywhere. These services supplement their traditional offerings, which might not dissuade anyone determined to cut the cord, but providers could use them as models for future business strategies.”

Online Video and Service Provider Strategies reports that consumers have yet to establish strong preferences on whether they get video and other value-added services from broadband service providers or over-the-top providers such as Hulu. Service providers can leverage this consumer neutrality and reposition themselves as media companies.

Comcast has been leading the TV Everywhere charge with its XFinity service. Comcast customers subscribing to both broadband and pay TV have access to a wide selection of programs online. This type of service enables programmers and pay-TV providers to sustain their current business models while setting the stage for future revenue opportunities.

Online Video and Service Provider Strategies examines the key technology trends and business requirements shaping the market for online video services and the competitive environment driving broadband providers into this space. The report also discusses consumer interest in online video services and willingness to pay for such solutions. For more information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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