Economic progress and technological innovations driving double-digit growth

Television services in Latin America will grow by double digits over the next five years, outpacing service growth in Asia and other emerging markets, according to international research firm Parks Associates.

The firm’s report Television Services: Global Outlook (2nd Edition) reveals the Latin American region will achieve a cumulative annual growth rate of 10% through 2014, compared to less than two percent in Western Europe and North America. Already major players are seeing better-than-expected results. DirecTV recently tripled its quarterly Latin America subscriber additions, due in part to demand for World Cup coverage.

“While Asia and Eastern Europe are exciting emerging markets, Latin America will be the next land of opportunity for television services,” said Brett Sappington, senior analyst, Parks Associates. “Growth in the region and technological innovations, as well as changes in TV service regulations, will help fuel the boom in the area’s consumer television services. Over the next few years, we will see advanced services including IPTV, interactive features, and even 3D TV introduced into these markets.”

Telefonica and other telcos are anticipating legal changes in Brazil and Argentina that will allow them to offer television services. Colombia, one of the few countries to allow telcos to provide TV services, has seen increases in competition and service variety as a result, including gaming and other interactive TV features. Parks Associates’ analysts report Net and Telefonica in Brazil and Cablevision in Argentina have demonstrated trials of 3DTV.

Television Services: Global Outlook (2nd Edition) analyzes the current and future market for consumer TV services around the world and the emerging services that will define the future of television. For information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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