Special Session Sponsored by Canadian Consulate General Dallas addresses transformation in gaming industry

International research firm Parks Associates announced today it will moderate a special session at the Game Developers Conference Online (GDC), held October 5-8 in Austin, Texas. The session, “How economic context affects game development from start-up to grown-up companies,” will be held Thursday, October 7th, 11 a.m. - 12 p.m., and is sponsored by Canada at GDC, The Department of Foreign Affairs and International Trade Canada and represented by the Canadian Consulate General Dallas.

The electronic entertainment industry is going through massive transformations: financial constraints, declining software sales, increasing success of the used games segment, growing percentages of digital sales, etc. This panel, moderated by Parks Associates’ gaming analyst Pietro Macchiarella, will investigate the importance of international economic contexts in supporting the interactive entertainment industry and new strategies for developers, including retail and digital distribution.

Recent research from Parks Associates finds 42% of U.S. broadband head-of-household respondents play online games for at least one hour per week. “Broadband connectivity has changed the gaming industry. Although retail sales still account for the majority of gaming industry output, different online gaming phenomena and digital distribution services are becoming increasingly important and will soon become the largest revenue contributor to the electronic entertainment industry,” said Pietro Macchiarella, Research Analyst, Parks Associates.

The panel offers perspectives from executives developing games in Canada and the USA. Participants include:

Frédérick Brassard, President, 3Pod
Nils Holger Henning, Chief Communications Officer, Bigpoint
Dean Morrison, Advisor, Entertainment & Media Practice, PricewaterhouseCoopers, LLP—Toronto
Brian Wong, Founder, Kiip

Moderator: Pietro Macchiarella, Research Analyst, Parks Associates

GDC Online is the community meeting point for developers and business professionals looking to distill best practices, exchange ideas, and take full advantage of the opportunities of connected gaming. GDC Online offers an in-depth review of diverse online game genres, development platforms, and industry trends. For information about this session or to reserve your seat, visit http://www.parksassociates.com/events/industry_events/gdc_2010.htm.
About the Canadian Consulate General Dallas

Canada has a global network of investment and trade professionals present in more than 150 cities worldwide. This network of trade commissioners offers pathfinding for key contacts engaged in supporting strategic alliances and direct investment in Canada; referrals to support professionals, and private-sector industry associations; facilitation of site visits; information on Canada’s advantageous R&D tax credit system; and guidance on financial and non-financial incentives specific to the interactive and electronic entertainment industry.

About the Canadian Consulate General Dallas:  Canada has a global network of investment and trade professionals present in more than 150 cities worldwide. This network of trade commissioners offers pathfinding for key contacts engaged in supporting strategic alliances and direct investment in Canada; referrals to support professionals, and private-sector industry associations; facilitation of site visits; information on Canada’s advantageous R&D tax credit system; and guidance on financial and non-financial incentives specific to the interactive and electronic entertainment industry.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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