Salt River Project, Southern California Edison, Opower, and GreenWave Reality share insights on consumer energy solutions at Smart Energy Summit

Parks Associates, host of Smart Energy Summit: Engaging the Consumer, today announced new energy research showing nearly 50% of U.S. broadband households are very interested in a thermostat capable of automatically detecting an unoccupied house and adjusting the temperature to save money. The research firm notes that consumer interest in automated energy management overall is increasing.

The fourth-annual Smart Energy Summit, February 25-27 in San Antonio, features analysts and energy market executives analyzing opportunities emerging from growing adoption of energy management capabilities. The session "Engaging Consumers: Case Studies and Success Stories" features speakers from Salt River Project, Southern California Edison, Opower, and GreenWave Reality on 9:30 a.m., February 26.

"Consumers' energy-saving activities remained the same from 2011 to 2012, but their energy consciousness is still low compared to the peak in 2010," said John Barrett, director, consumer analytics, Parks Associates. "Consumers appreciate the benefits of smart technologies, but they don’t want to constantly monitor their home’s energy consumption. Minimally invasive energy management is preferred, and the top-rated smart thermostat features reduce consumption through automatic adjustments. At Smart Energy Summit, we will discuss strategies to engage this new mentality, where automated features resonate with consumers."

Parks Associates finds 12% of U.S. broadband households have access to a website showing their daily energy consumption patterns, but nearly 90% use it less than once per week.

The session "Engaging Consumers: Case Studies and Success Stories" will examine energy programs and bundling strategies that have been effective in driving consumer interest. Speakers:

• Renée Castillo, Senior Director, Customer Services, Salt River Project
• Brad Cherry, HAN Readiness Senior Project Manager, Southern California Edison
• Greg Memo, CEO, GreenWave Reality
• Roderick Morris, SVP of Marketing and Operations, Opower

Smart Energy Summit addresses the growing market for new energy management services and technologies and opportunities for new partnerships between utilities, service providers, retailers, and OEMs.

Sponsors for Smart Energy Summit include Alarm.com, ecobee, EcoFactor, GreenWave Reality, Hitachi, Lowe's, PlanetEcosystems, Qualcomm, Sigma Designs, AlertMe, IPSO Alliance, and Itron. 

Parks Associates will host the pre-conference workshop "Understanding Utilities and Consumers: Energy Management Markets" on Monday, February 25, highlighting research on demand for security and energy management solutions, including consumer willingness to pay fees for equipment and services and the integration of connected CE into home services.

Visit http://www.smartenergysummit2013.com or contact 972-490-1113, [email protected] for information. Media can register online at http://www.parksassociates.com/ses-presspass.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.smartenergysmt.com.
 

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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