March 19, 2015

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Parks Associates to Address Consumer Health Technologies at 2015 Connected Health Summit: Engaging Consumers

AARP, Humana, Johnson & Johnson, Omron Healthcare, UnitedHealth Group, and Walgreens join 2015 Advisory Board 

Parks Associates today announced the Advisory Board and agenda topics for the second-annual Connected Health Summit: Engaging Consumers, taking place September 9-10 in San Diego, CA. The executive conference will focus on innovations in connected health technologies, the impact of new players such as Apple, Google, and Samsung, and new business models to drive consumer behavior, usage, and satisfaction. The firm estimates 20% of U.S. smartphone owners currently use at least one health-based app on a monthly basis.

“In 2014, U.S. consumers bought almost 10 million connected fitness trackers and smart watches that support health and wellness tracking functions,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Health devices and apps are establishing their roles in the connected home and Internet of Things. This year’s Connected Health Summit will again put consumers and technology at the heart of the event, with the broader vision for successful technology and business strategies to maximize investment returns and increase consumer satisfaction and adoption.”

Connected Health Summit brings together key healthcare stakeholders from insurers, health systems, and physician groups with technology companies, consumer brands, broadband service providers, retailers, and entrepreneurs to offer a unique informational and networking experience. Members of the Advisory Board help to shape the agenda and focus of the event. 2015 participants include:

• AARP - Keith Epstein, Senior Strategic Advisor
• Humana - Kristine Mullen, Vice President, Wellness Strategies & Solutions
• Johnson & Johnson Health and Wellness Solutions - John Vander Meulen, General Manager
• Omron Healthcare, Inc. - Randy Kellogg, Chief Operating Officer
• UnitedHealth Group - Ron Ozminkowski, Chief Scientific Officer, Optum Consumer Solutions Group
• Walgreens - Adam Pellegrini, Vice President, Digital Health

“Technology-based health management is not a ‘trend,’ it’s a critical tool in the drive to improve population health,” said John Vander Meulen, General Manager, Johnson & Johnson Health and Wellness Solutions. “The Connected Health Summit is an excellent opportunity to explore the challenges and opportunities that cutting-edge consumer health technologies can play in engaging patients and building new care service models.”

“Making the consumer experience something that is pleasant, easy to engage, and targeted to the individual is vital,” said Kristine Mullen, Vice President, Wellness Strategies & Solutions, Humana. “But it is also paramount that as partners in health, the connections we make between consumer-based devices, the data they collect, and the partnerships that we foster help lead consumers to their next best decision in terms of better health and well-being. Events like the 2015 Connected Health Summit help us to collectively do just that.”

The event agenda focuses on consumer health technologies which require active consumer participation to be successful. Event topic includes:

Technology Strategies

• Integrating Wearables for Consumer Care
• Implementing Technology for Accountable Care
• Building Platforms to Embrace Connected Health Opportunities

Consumer Engagement

• Engaging Consumers at Every Touch Point
• Personalizing Consumer Experience: Challenges and Best Practices
• Bringing in Outside Experts: Guiding Consumers for Behavioral Changes

Partnerships and Business Strategies

• Making Sense of Partnerships in the Connected Health Market
• Assimilating Health Analytics into Business Strategies

Disruptive Business Models

• Connecting the Dots: Roles of Service Providers in the Connected Health Market
• Disrupting and Rebuilding: New Care Service Models for Consumers
• Venture Capital and Investment Trends in Consumer Health

Parks Associates is accepting speaking submissions for this event at http://www.parksassociates.com/chs-agenda. For information on participating, visit http://www.connectedhealthsummit.com or contact [email protected], 972-490-1113.

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its tenth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.