Agenda
All times are in Central Time Zone (US)
All times are in Central Time Zone (US)
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Monday, Dec 14
New Trends in Video
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Next Phase in the Streaming Wars
The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a crowded OTT landscape, and their effect on the CE platform ecosystem is significant. At the same time, many services need to adjust near-term content strategies to compensate for production shutdowns in original content. This session addresses the major changes taking place for video distribution and features Parks Associates latest consumer trending data.
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12 PM CT
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Welcome from Parks Associates
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12:10 PM CT
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Analyst Insight—Consumer Trends and Living in a Pandemic
Steve Nason, Research Director, Parks Associates
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12:30 PM CT
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Visionary Insight: Global News for a New Generation of Streamers
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Jean Ellen Cowgill
GM of QuickTake and Global Head of Strategy and Business Development, Bloomberg Digital
Bloomberg Media
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As consumers and ad revenue transition from traditional TV to streaming services, media organizations must make the transition as well. However, the way news is delivered has not adapted to the cord-cutting streaming (and social) world we live in today. Jean Ellen Cowgill, GM of Bloomberg QuickTake and Global Head of Strategy and Business Development at Bloomberg Media, will discuss the recent launch of QuickTake’s streaming global news network — and how it's disrupting the traditional broadcast news model to deliver global stories to a new generation of rising leaders and professionals.
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1:00 PM CT
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Panel: The Next Big 3 in OTT
For many years, Netflix, Amazon Prime Video, and Hulu have dominated at the top of the OTT SVOD space. However, recent entrants from some high-profile service providers are threatening that hierarchy. This session examines the latest major entrants into the SVOD space and assess their chances of becoming one of the Big 3 in OTT.
Rob Gelick, Executive Vice President and General Manager of Streaming Services & Chief Product Officer, ViacomCBS Digital
Virginia Juliano, CEO & Founder, CobbleCord
Stefanie Meyers, Senior Vice President Distribution, Starz
Moderator: Steve Nason, Research Director, Parks Associates
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1:45 PM CT
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Q&A with Speakers
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2:00 PM CT
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Networking Discussion - Challenging the Big 3 - Who's Next?
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Evolution of Pay TV
The pay-TV space has continued to evolve in the face of the shift to online video. Changing consumer preferences and increases in content prices have triggered the rollout of new vMVPD services and skinny bundles and caused more differentiation by content and service features. This session addresses shifting strategies in the pay-TV space, highlighting ways that pay-TV providers are evolving their services.
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3 PM CT
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Welcome and Analyst Insight—Traditional Video Services: Shifting Digitally
Kristen Hanich, Senior Analyst, Parks Associates
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3:15 PM CT
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Visionary Insight
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3:45 PM CT
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Panel: vMVPDs: Blending Traditional Pay TV with OTT
vMVPDs have occupied the space between traditional pay TV and OTT to deliver a lower-cost customizable bundle of channels to video consumers. This session examines the successes and challenges of these services and how they are evolving to better meet the needs of the market.
Lu Bolden, Chief Revenue Officer, Verimatrix
Megan Dover, Executive Director of Video and Entertainment Product Management and Development, Cox Communications
Ben Grad, Head of Content Strategy & Acquisition, fuboTV
Kirstin Seitz, Head of Marketing Strategy and Operations, Philo
Moderator: Kristen Hanich, Senior Analyst, Parks Associates
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4:30 PM CT
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Q&A with Speakers
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4:45 PM CT
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Networking Discussion - Rethinking the Bundle - New Offers from MSPs
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Tuesday, Dec 15
Finding Success: Retention, Distribution, and Aggregation
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Age of Video Aggregation
OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform. OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators. This session addresses future trends in video aggregation and offers insights on the players best positioned to succeed.
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10 AM CT
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Welcome and Analyst Insight from Parks Associates
Steve Nason, Research Director, Parks Associates
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10:15 AM CT
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Visionary Insight
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10:45 AM CT
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Panel: The Path Forward for OTT Services with Aggregation
Partnering with aggregators across a variety of types has become a critical step in the evolution of OTT services in order to best compete in today’s video services market. This session examines the benefits and challenges of OTT aggregation for services and how different aggregator types approach becoming a unified platform for online video content.
Gideon Gilboa, EVP Product, Marketing, and Solutions, Kaltura
Erick Opeka, President, Digital Networks, Cinedigm
David Sanderson, CEO, Reelgood
Chris Thun, VP of Product, TiVo
Moderator: Steve Nason, Research Director, Parks Associates
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11:30 AM CT
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Q&A with Speakers
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11:45 AM CT
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Networking Discussion - What do consumers want in an aggregation experience?
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Retention and Churn in OTT
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services, to entice more samplers and to give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber. This session addresses key customer acquisition and retention efforts, satisfaction with current services, and the impact of churn on the market, as well as the ideal time period for an OTT service trial.
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12:30 PM CT
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Welcome and Analyst Insight from Parks Associates
Jennifer Kent, Senior Director, Parks Associates
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12:45 PM CT
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Visionary Insight: Acquire, Engage, Retain - Data Driven Best Practices for Video Services
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Marty Roberts
CEO & Co-Founder
Wicket Labs
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As the audience insights and data platform for 2000+ video services, Wicket Labs has a unique view of the strategies and tactics that work well in today's market. Mary Roberts, CEO and co-founder, will review the current best practices for the complete audience lifecycle; acquiring, converting, engaging, retaining, and when needed, winning them back. Employing data to evaluate content effectiveness is a key thread in each stage. Finally, we’ll review some of the traps media companies encounter that slow the effective use of data for their video business.
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1:15 PM CT
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Panel: Lowering Churn in a Hyper-competitive Market
Subscriber and user churn is a critical issue facing all OTT services, regardless of size, type, and business model. This session will examine the key drivers of customer churn and best practices to better engage and retain customers.
Marc Beckwitt, Executive Vice President - Business Affairs & Development, Pure Flix
Alex Drosin, Head of Worldwide Business Development, Deltatre
Dan Hurwitz, Chief Revenue Officer, Penthera
Jason Schaeffer, SVP Growth, Crackle Plus
Moderator: Jennifer Kent, Senior Director, Parks Associates
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2:00 PM CT
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Q&A with Speakers
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2:15 PM CT
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Networking Discussion - Retention Strategies that Work
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Data and Decision Making in Video Services
Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. This session addresses the latest use cases in data and analytics that help services across their overall business operations and customer acquisition and retention efforts.
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3:00 PM CT
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Welcome and Analyst Insight
Kristen Hanich, Senior Analyst, Parks Associates
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3:15 PM CT
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Visionary Insight
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3:45 PM CT
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Panel: Using Data to Acquire and Retain Customers
Strategic and actionable data are critical for video services to succeed and grow in today’s hyper-competitive environment. This session examines the latest use cases and technologies that are helping service better acquire, engage, and retain customers.
Gabriel Berger, CEO, ThinkAnalytics
Renato Bonomini, VP Global PreSales, ContentWise
Michael Daley, Global VP Solution Evangelist, Vindicia, part of Amdocs Media
Christopher Dean, VP & GM Media & Entertainment, Salesforce Industries
Alain Nochimowski, Chief Technology Officer, Viaccess-Orca
Moderator: Kristen Hanich, Senior Analyst, Parks Associates
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4:30 PM CT
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Q&A with Speakers
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4:45 PM CT
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Networking Discussion - What Data Matters? KPIs that Guide your Operations
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Wednesday, Dec 16
New Business Models and Distribution Strategies
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Rise of Ad-based OTT Services
While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering. This session addresses the rapid evolution of the advertising OTT space as ad-supported video becomes a central part of the offering for many key services. It also tracks the growth in consumer video consumption following COVID-19 pandemic restrictions and how these trends will shape long-term usage.
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10:00 AM CT
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Welcome and Analyst Insight from Parks Associates
Steve Nason, Research Director, Parks Associates
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10:15 AM CT
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Visionary Insight
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10:45 AM CT
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Panel: How Ad-based OTT Went Mainstream
Ad-based OTT services are experiencing unprecedented success in attracting consumers to a free, ad-based content offering. This session examines the key factors that have driven the growth in ad-based services, how they fit within the today’s OTT service space, and how they evolve from here.
Henry Embleton, Head of Ad Products & Revenue, Crunchyroll
Paul Finster, VP, Innovation & Webscale Sales, MediaKind
Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO
Jennifer Vaux, Director, Programming Acquisition, The Roku Channel, Roku Inc.
Moderator: Steve Nason, Research Director, Parks Associates
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11:30 AM CT
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Q&A with Speakers
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11:45 AM CT
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Networking Discussion - What's next for ad-supported OTT?
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OTT Partnerships: Key to Success
As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue. This session focuses on the latest key partnerships in the video services space and how partnering can strengthen a service’s position in an ultra-competitive market.
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12:30 PM CT
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Welcome and Analyst Insight from Parks Associates
Jennifer Kent, Senior Director, Parks Associates
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12:45 PM CT
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Visionary Insight
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1:15 PM CT
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Panel: The Need for Partnering in the Highly Competitive Video Market
Because of the proliferation of OTT services in a ultra-competitive market, partnerships with key companies inside and outside the video services ecosystem is critical for success. This session will examine the factors and considerations for partnering, KPI’s used to measure success, and what the future holds for OTT partnerships.
Peter Gibson, Exec. Director of Product, Comcast Technology Solutions
Bob Leighton, SVP, Liberty Global
Jodie McAfee, Senior Vice President of Marketing and Strategy, VIZIO
Jen Taylor, VP Digital Audience Development, A+E Networks
Mark Young, Senior Vice-President, Global Strategy, Business and Corporate Development, Fandango
Moderator: Jennifer Kent, Senior Director, Parks Associates
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2:00 PM CT
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Q&A with Speakers
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2:15 PM CT
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Networking Discussion - Share your Experiences: Partnerships that Flied and Flopped
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Navigating a New World: COVID-19 Impact on Video Viewing
The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and costs to carry out live events as a result of pandemic. This session looks at the way forward in delivering live content and how services are adapting to current challenges and building stronger offerings for the future.
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3:00 PM CT
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Welcome and Analyst Insight
Keshav Jaiswal, Consumer Insights Analyst II, Parks Associates
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3:15 PM CT
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Visionary Insight - Harnessing the Power of Storytelling in Sports
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Renata Paulino Policicio
VP, Research and Insights
ESPN
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How do you deconstruct and quantify the essence of powerful storytelling to drive meaningful fan engagement and grow brand affinity?
Sports seems to bring out the best in storytelling – drama is built-in, and the main characters are heroic everymen and women who follow the ultimate Hero’s Journey. However, not all sports storytelling is created equal -- given that the plot and constructs of sports stories are often so similar, what differentiates one brand or piece of content from another? This ESPN project shows how research can develop a unique perspective on effective and impactful storytelling in sports that can be applied to media brands and content properties to guide future planning and investments. Through a holistic approach of qualitative and quantitative methods combined with advanced analytics, we are able to assess the characteristics of impactful and compelling storytelling in sport and evaluate specific brands/media owners/individuals on those metrics to identify new opportunities.
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3:45 PM CT
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Panel: Moving Forward: COVID-19 Impact on Live and Sports
The COVID-19 crisis has had a profound effect on live content including news, sports, and special events. This session will examine the effects the pandemic on live event production and the path forward.
Rich Green, Director, Global Strategic Business Development, Intel Sports
Simon Leadlay, Head of Product Management, You.i TV
Blake Stuchin, VP, Digital Media Business Development, NFL
Claire Weingarten, Director, Strategic Partnerships, Newsy, The E.W. Scripps Company
Moderator: Kristen Hanich, Senior Analyst, Parks Associates
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4:30 PM CT
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Q&A with Speakers
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4:45 PM CT
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Networking Discussion - 2021: Building Solutions for Lasting Behavioral Change
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For questions, contact Parks Associates.
The event offers multiple sponsorship options to display your company's solutions and vision to an audience of top executives and international media in the connected health markets. View Sponsorship Opportunities.
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All times are in Central Time Zone (US)
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