1-5 p.m.

Pre-Conference Workshop: OTT Market Disruption & Capturing Audiences
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Future for Online Pay TV

Disruptive Consumption: Adapting for Evolving Habits

Esports and Millennials: A League of Their Own

Connected Platforms: How the Living Room Comes Together

Market Consolidation and the Future of Video

Marketing and Merchandising of Video

5:15 p.m.

Welcome to Future of Video: Wine and Cheese Reception

Tuesday, Dec 11

Revenue and Consumer Engagement Strategies

8:00 a.m.

Registration Open
Sponsored by TiVo

8:00 a.m.

Networking Breakfast

8:30 a.m.

Welcome: Impact of OTT on the Connected Consumer

While OTT video services have already disrupted the industry, new services and recent innovations continue to reshape the ways that users find, consume, perceive, and purchase video entertainment. This research presentation examines these OTT market changes and their effect on consumers.

Presenter: Brett Sappington, Senior Director of Research, Parks Associates

8:45 a.m.

Distribution Opportunities and Challenges for Content Producers

Content producers have many new opportunities to distribute and monetize content, but new distribution channels and direct-to-consumer options can upend established windowing strategies and partnerships. New consumption patterns among young consumers demand content producers embrace new formats and types of video. In this session, industry experts discuss the complexities facing content producers, ways to balance established avenues with new portals for video distribution, and strategies for companies to become key players in the new market for video.

Jon Cody, CEO/Founder, TV4 Entertainment

Ryan Curry, Head of Tech and Innovation, Combs Enterprises

Joel Fineman, Director, Publisher Development, Premion

Bruce Littman, Executive Vice President, Content Distribution, One America News Network / AWE (A Wealth of Entertainment)

Don Wilcox, Vice President, Multiplatform Marketing & Content, PBS

Moderator: Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

9:45 a.m.

Keynote Fireside Chat - Content Distribution: New Roads to the Consumer

	Thomas Hughes EVP - Worldwide TV & Digital Distribution Lionsgate
Studios, service and OTT providers, and content companies are rearranging their content windowing and release strategies to prioritize online distribution. In this interactive discussion, Thomas Hughes of Lionsgate discusses the impact of digital distribution on business models for entertainment content. He shares insights on direct-to-consumer opportunities, the challenges in global markets, and the new decision-making processes for partnerships and content licensing.

10:15 a.m.

Networking Break
Sponsored by OTT Video Market Tracker

10:45 a.m.

The Future of Discovery, Brands, and Content Positioning

New user interfaces, with artificial intelligence (AI) and machine learning capabilities, are extending video discovery beyond traditional search and creating new connections between viewers and content. These user experiences create new ways for companies to position their services and video brands. In this session, industry leaders discuss trends in content and service discovery for video and explore branding and positioning strategies for content, networks, services, and content producers.

Gabe Berger, CEO, ThinkAnalytics

Ramon Duivenvoorden, Chief Commercial Officer, 24i

Julian Franco, Head of AVOD, Vudu

Virginia Juliano, CEO & Founder, CobbleCord

Moderator: Kristen Hanich, Research Analyst, Parks Associates

11:45 a.m.

Keynote - Age Of The Empowered Consumer

	Julie DeTraglia VP, Head of Research Hulu
In today’s digital landscape, there is no “one size fits all” when it comes to being digitally savvy. Consumers are operating along a spectrum of digital fluency, so it is imperative for brands to understand the consumer journey through the digital funnel. What is their order of digital adoption? What are the generational differences, from Boomers to Gen-Zers, and who are more interactively driven? How do direct-to-consumer brands play a role in this process? In this session, Hulu’s Vice President and Head of Research Julie DeTraglia takes a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age.

12:15 p.m.

Networking Lunch
Sponsored by Massive

1:15 p.m.

Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together

As service providers experiment with new service and business models, it is no longer easy to classify video services into discrete categories. Direct-to-consumer services and new platforms for aggregation add to this complexity. The ongoing evolution affects all parts of the ecosystem of video, including technology, content licensing, marketing, and monetization. This session examines the evolution of video services and future opportunities for all parts of the video marketplace.

Scott Ehrlich, Vice President, Emerging Platform Content, Sinclair Broadcast Group

Scott Maddux, VP, Business Development, TiVo Corporation

Gary Schanman, SVP, Video Products, Charter

Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA

Stephen Strong, VP, Strategic Partnerships, Newsy

Moderator: Brett Sappington, Senior Research Director, Parks Associates

2:15 p.m.

Special Session: The Future for Connected Screens

This special session features Parks Associates' consumer research and insight into the 5G future and new entertainment such as augmented reality.

Presenter: Kristen Hanich, Research Analyst, Parks Associates

2:30 p.m.

Networking Break
Sponsored by CONNECTIONS™ Summit: Consumer IoT and Smart Home

3:00 p.m.

The New Economics of Video

The emergence of OTT video service giants and dozens of new, smaller services has changed the core economics of video entertainment for content producers and distributors. Demand for original content and differentiation is driving content investments, while competition, churn, and new business models are impacting revenues. For some, profitability is taking a backseat to capturing market share. This session examines changes in the economics of video services and how these changes affect consumers and the industry.

Kristen Finney, EVP, EMEA TVD, 20th Century Fox

Chad Harris, SVP New Media & Innovation, Crown Media Family Networks

Michael McCluskey, VP, Product Management, Espial

Colleen Moraghan, Senior Vice President, Data Solutions, 605

Steven Schachter, VP of Business Development and Distribution, Cannella Response Television

Moderator: Brett Sappington, Senior Research Director, Parks Associates

4:00 p.m.

Keynote - The Evolution of Personal Streaming

	Sarah Lyons VP of OTT Media Products AT&T
As new streaming services continue to enter the market, consumers are faced with more choice than ever before regarding what and how to watch the content they love. Historically, linear TV has been a largely homogenous experience, and, so far, the industry has looked to recommendation engines to provide a more “personal” touch. This talk discusses what true personalization looks like for customers today and how we can expect VR/AR experiences to take this even further in the coming years.

4:30 p.m.

Video Service Acquisition and Retention Strategies

In an increasingly crowded and competitive OTT video market, services struggle to gain attention and show their value. Consumers are sampling multiple services and deciding/revising how many services they are willing to carry from month to month, and since they demand an easy-in, easy-out subscription experience, the challenge of retention is escalating. This session discusses strategies for video providers to attract and retain consumers and the areas of differentiation that add true value in consumers’ estimations.

Anthony Jiwa, Head of Marketing, OUTtv

Rob Gelick, Executive Vice President and General Manager, CBS Entertainment Digital, CBS Interactive

Liz Moothart, Senior Director of Marketing, Ellation

Barry Nolan, CMO, Swrve

Erick Opeka, President, Cinedigm Networks, Cinedigm

Marty Roberts, CEO, Wicket Labs

Moderator: Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

5:30 p.m.

Networking Reception
Sponsored by Swrve

8:00 a.m.

Registration Open
Sponsored by TiVo

8:00 a.m.

Networking Breakfast

8:30 a.m.

Welcome: The Globalization of OTT

OTT video services are increasingly a global venture, with services expanding quickly to maximize their reach. This research presentation examines the growth in global OTT video, the trends that are driving globalization, and the opportunities for OTT video services to expand worldwide.

Presenter: Brett Sappington, Senior Research Director, Parks Associates

8:45 a.m.

Taking OTT Video Services to Global Markets

Worldwide expansion of OTT video services offers new opportunities and challenges for service providers. Global CDNs and video service platforms have simplified the complexity of delivery, but other factors impact the success of OTT services. This session examines key learnings from industry experts regarding the process of taking OTT services global. It addresses important considerations and challenges that a service must overcome to be successful globally and also examines market strategies for international competition.

Ben Bloom, Director of Professional Services for Media Americas, Akamai

Michele Edelman, EVP, Marketing, VUBIQUITY, an AMDOCS company

Anil Jain, EVP of Strategic Alliances, Brightcove

Jeff Shultz, Chief Business Officer, Pluto TV

Daniel Webster, VP of Strategic Accounts, Blackbird

Moderator: Brett Sappington, Senior Research Director, Parks Associates

9:45 a.m.

Keynote - The Signal In The Noise: The Merger-Fueled Transformation of The Media Landscape

	John Penney EVP, Consumer Business Development & Strategic Partnerships 20th Century Fox
The rise of OTT and direct-to-consumer entertainment services has upended the traditional global media content and distribution pecking order. In a “race to scale,” content companies are combining at a furious pace with conventional and non-traditional merger partners. In this keynote, John Penney, EVP of Consumer Business Development and Strategic Partnerships at 20th Century Fox, examines key drivers and potential business outcomes of the merger-fueled transformation of global production and distribution ecosystems.

10:15 a.m.

Networking Break
Sponsored by Penthera

10:45 a.m.

The Impact of Voice Interaction on Video Services

Voice-controlled user interfaces could dramatically alter consumer interaction with their connected entertainment devices and service providers. Consumers are growing increasingly interested in voice technologies, and vendors are responding with a widening assortment of voice-controlled products and services. This session explores the potential for voice as the primary user interface for video consumption and the opportunities and challenges this presents for providers.

Kamran Lotfi, Director of Product Management, Video, Gracenote

Jen Prenner, GM, Amazon Fire TV, Amazon

Jonathan Ruff, Senior Director of Technical & Product Marketing, ARRIS

Moderator: Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

11:15 a.m.

Innovations and Gaps in Video Technologies

Demand for differentiation, new offerings, and new user experiences are driving ongoing innovation in video technologies. At the same time, gaps still remain in the technologies needed for seamless, easy-to-use video services now and in the future. This session examines current areas of innovation and what innovation is needed to support the next generation of video services.

Matthew Collado, Co-Founder / Chief Content Officer, Littlstar/Ara 

Dan Hurwitz, Chief Revenue Officer, Penthera

Tom Munro, CEO, Verimatrix

Moderator: Kristen Hanich, Research Analyst, Parks Associates

12:00 p.m.

Keynote Fireside Chat - Value of Unique: Evolving with the Video Marketplace

	Warren Schlichting Group President Sling TV
In today’s crowded video marketplace, services seek to provide a unique, compelling service offering and value proposition. Yet services must continue to evolve themselves in order to keep up with changing consumers and a competitive landscape. Brett Sappington and Warren Schlichting discuss the video marketplace today and how services must continue to evolve in order to ensure ongoing success.

12:30 p.m.

Lunch & Interactive Networking
Sponsored by Vudu

1:30 p.m.

Evolution of the Consumer Experience

New technology is changing the search and discovery experience for consumers accessing video content. This panel discusses the latest innovations and trends in user experience, addressing UI features such as voice control and smart speaker integration, parental controls, and personalization through artificial intelligence and machine learning.

Lisa Aussieker, VP of Sales, AT&T, MediaKind

Mrugesh Desai, Head of Solutions Engineering, Accedo

Alex Drosin, Chief Commercial Officer, Massive

Glen Sakata, Product Evangelist, Ooyala

Moderator: Kristen Hanich, Research Analyst, Parks Associates

2:30 p.m.

VC and Investments: Betting on the Future of Video

Acquisitions, mergers, and strategic investments have been an important driver within the video industry over the past two years. In this session, venture capital and investment experts discuss the leading areas of investment within the video industry, priorities among investors, and the current trends in video-related investments within capital markets.

Greg Berkin, Managing Director, Concours Ventures

Perrin Chiles, Co-Founder, CEO, Adaptive Studios

Alphonse Lordo, Managing Director, Sports and Entertainment, SunTrust Robinson Humphrey

Viviana Zarragoitia, Vice President, Three Point Capital

Moderator: Billy Nayden, Research Analyst, Parks Associates

3:30 p.m.

Closing Comments