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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Safe Enough: Consumer Attitudes towards Alternative Security SolutionsDownload Table of Contents (PDF) Consumer Analytics: Residential Security Key Questions Answered Survey Methodology Defining Heads of Broadband Households Definitions and Abbreviations Reading Parks Associates Charts Executive Summary Industry Insights Key Findings and Market Impact Security System Landscape Home Security System Ownership (2014 - 2019) Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19) Demographic Breakdown of Security System Owners (Q4/19) Housing Profile of Security System Owners (Q4/19) Security-Related Purchase Intenders (Q4/19) Demographic Profile of Security System Intenders (Q4/19) Installation Method for Recently Acquired Systems (2014 - 2019) Smart Home Device and Ownership Smart Home Device Ownership (2014-2019) Overall Smart Home Device Ownership by Segments (2017-2019) Smart Home Safety & Security Device Ownership by Segments (Q4/19) Smart Home Device: Device Familiarity (2016 - 2019) Smart Home Device: Perceived Value of Benefit (2016 - 2019) Smart Home Device: Affordability (2016 - 2019) Benefits Influencing Smart Safety & Security Device Purchases (Q4/19) Networked Cameras Monitoring Interest (Q4/19) Smart Safety & Security Device: Channel Purchase Location (Q4/19) Average Selling Price of Smart Security & Safety Devices (2017 - 2019) Factors Driving Smart Safety & Security Device Purchases (Q4/19) Smart Security & Safety Device: Installation Methods (Q4/19) Smart Home Device Purchase Intention (Q4/19) Smart Security & Safety Device Purchase Intention by Security System Ownership (Q4/19) Smart Security & Safety Device: Preferred Purchase Channels (Q4/19) Attitudes Toward Alternative Security Solutions Home Safety Concerns of Smart Safety Device Owners & Home Security Non-Owners (Q4/19) Home Safety Concerns of Security System Owners (Q4/19) Agreement on Safe Enough Devices (Q4/19) Agreement on Safe Enough Bundle Devices (Q4/19) Smart Security & Safety Device: Appeal of Price Range (Q4/19) Appealing Home Protection Solutions (Q4/19) Appealing Home Protection Product Combinations (Q4/19) Agreement on Safety Protection Ability (Q4/19) Likely Security Solution Purchase (Q4/19) Publish Date: 2Q 2020 Slides: 52 Authored By: Dina Abdelrazik - Contributing Analyst Yilan Jiang - Senior Director of Consumer Analytics Xiaofan Tan - Consumer Insights Analyst II
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