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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | The Rise of Ad-Based OTTDownload Table of Contents (PDF) Survey Methodology and Definitions Parks Associates 2021 Respondent Quotas: Age, 2020 HH Income, Education Completed, Gender Entertainment Video Service Ecosystem Executive Summary Industry Insight Ad-Based OTT Video Service Usage Use of Ad-Based OTT Video Services Ad-Based Service Viewing Frequency Type of Content Preferred Ad-based OTT Viewer Characteristics Attitudes Towards Advertising Among Ad-Based Users Ad-based Subscription Potential Ad-based OTT Landscape OTT Service Use by Business Model Ad-Based OTT Video Service Users Use of Ad-Based OTT Video Services Demographic Breakdown of Video Service Users Device Ownership by Ad-Based OTT Service Usage Ad-Based OTT Video Usage Among Viewers of Other Online Video Service Types Frequency of Ad-based OTT Usage Ad-Based Service Viewing Frequency Frequency of Watching Individual Ad-Based Service Ad-Based Service Usage Groups by Services, Contd. Ad-Based Service Usage Groups by Age of Users Ad-Based Service Usage Groups by Household Income Ad-Based Service Usage Groups by Children at Home Ad-based OTT Usage Segmentation Drivers of Ad based OTT Service Usage The most significant driver for ad-based services Ad-Based OTT Video Service Segments Demographic Breakdown of Ad-Based OTT Video Service Segments Drivers of OTT Service Usage By Ad-Based Service Usage Groups OTT Content Priorities and Preferences First Destination for Accessing Content First Destination for Accessing Content, by Ad-Based Service Use First Destination for Accessing Content, by Age Ad-based Service Content Preferences Ad-based Service Content Preferences By Age Ad-based Service Content Preferences By Household Income Ad-based Service Content Preferences By Children at Home Perceptions of Ad-based OTT Ad-based Users’ Attitudes towards Advertising Attitudes Towards Advertising by Ad-based Service Use Attitudes Towards Advertising by Age Attitudes Towards Advertising by Household Income Attitudes Towards Advertising by Children at Home AVOD Users’ Attitudes towards Advertising Integration Attitudes Towards Advertising Integration by Ad-based Service Use Attitudes Towards Advertising Integration by Age Attitudes Towards Advertising Integration by Household Income Attitudes Towards Advertising Integration by Children at Home Ad-based Subscription Potential Ad-based Subscription Potential Ad-based Subscription Potential by Ad-based Service Use Ad-based Subscription Potential by Age Groups Ad-based Subscription Potential by Household Income Ad-based Subscription Potential by Children At Home Subscription Potential By Number of OTT Services Used Appendix Publish Date: 3Q 2021 Slides: 64 Authored By: Liam Gaughan - Researcher Yilan Jiang - Senior Director of Consumer Analytics Sharon Jiang - Consumer Insights Analyst II Xiaofan Tan - Consumer Insights Analyst II
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