- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
- Entertainment Content
Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Ad-Supported OTT: Viewers and UseDownload Table of Contents (PDF) Market Overview Use of Video Services (Q1/19) Use of Advertising-Based OTT Video Services (2018 - 2019) Use of Traditional Pay-TV vs. OTT SVOD Among Advertising-Based OTT Video Users (Q1/19) Use of Video Services Among Advertising-Based OTT Video Users (Q1/19) Use of Video Services by Advertising-Based OTT Video Service (Q1/19) Traditional Pay-TV and Internet ARPU Among Advertising-Based OTT Video Users (Q1/19) Use of Video Services by Age (Q1/19) Use of Video Services by Income (Q1/19) Gender Breakdown by Advertising-Based OTT Video Service (Q1/19) Age Breakdown by Advertising-Based OTT Video Service (Q1/19) Income Breakdown by Advertising-Based OTT Video Service (Q1/19) Education Breakdown by Advertising-Based OTT Video Service (Q1/19) Children in Home by Advertising-Based OTT Video Service (Q1/19) Service Satisfaction: SVOD vs. AVOD Services (Q1/19) Use of Linear vs. AVOD Advertising-Based OTT Video (Q1/19) Service Use and Discovery Use of Ad-Based OTT Video Service by Service Type (Q1/19) Frequency of Using AVOD OTT Service by Individual Services (Q1/19) Primary Device by Advertising-Based OTT Video Service (Q1/19) Most Used Streaming Media Player Among Advertising-Based OTT Video Users (Q1/19) Discovery of Advertising-Based OTT Video Services (Q1/19) Discovery by Advertising-Based OTT Video Service (Q1/19) 1st Step in Content Discovery Process by Service Type (Q1/19) Factors and Attitudes Driving Usage Reasons for Using Ad-Based OTT Services (Q1/19) Factor and Cluster Analyses Reasons for Using Ad-Based OTT Services (Q1/19) Six factor groups representing distinct drivers for using ad-based OTT services Advertising-Based OTT Video Service Segments (Q1/19) Gender by Segment (Q1/19) Age by Segment (Q1/19) Children in Home by Segment (Q1/19) Satisfaction with Advertising-Based OTT Video Services by Segment (Q1/19) Attitudes Towards Ad-Based OTT Services (Q1/19) Video Service Piracy Activities Performed to Access Online Video/Music Programs by Service Type (Q1/19) Attitudes Towards Sharing Music/Video Services or Using Unlicensed Copies by Service Type (Q1/19) Publish Date: 4Q 2019 Slides: 63 Authored By: Steve Nason - Research Director John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics
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