Adoption and Use of Connected Video Devices

This study presents an overview of the current state of the connected video device space including smart TV platforms, streaming media devices, smart set-top boxes, soundbars with Android TV, and gaming consoles. It examines the changing roles of these devices and how consumers are engaging with new functionality, such as voice control and live TV integration.

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Adoption of Connected Video Devices

Overall Internet-connected Video Device Ownership* (2010 - 2019)

Average Numbers of Connected Video Devices Owned Per BB HH (2014 - 2019)

Connected Video Device Ownership (2011 - 2019)

Internet-Connected Video Device Ownership (2012 - 2019)

Internet-Connected Video Device: Types Owned (Q1/19)

Demographic Distribution of Connected Video Device Owners (Q1/19)

Market Share of Connected Video Devices

Adoption of Streaming Media Player Brands (2017 - 2019)

Streaming Media Player: Brand Share by Installed Base (2015 - 2018)

Connected Video Devices: Top Five Brands Purchased (2018 - 2019)

Connected Video Device Usage Trends

Average Number of Hours Spent Weekly on Digital Media Activities (Q1/19)

Frequency of Accessing Online Content by Device (Q1/19)

Connected Video Device Used Most Often to Access Online Content (2018-2019)

Weekly Consumption on Digital Media Activities by Most Used Connected Video Device (Q1/19)

Regularly Accessing Online Content by Connected Video Device (2018 - 2019)

Usability Factors for Streaming Media Player (Q1/19)

Most-Commonly Used Streaming Media Player Among Owners (2014 - 2019)

Frequency of Using Most Used Connected Video Device (Q1/19)

Most Likely Entertainment Activities to be Performed (Q1/19)

Methods Used to Control the TV Using Voice Commands (Q1/19)

Pay-TV Subscription By Connected Video Device Ownership (Q1/19)

vMVPD Service Subscription by Connected Video Device Ownership (Q1/19)

Consumer Buying Criteria

Most Used Streaming Media Player Type (Q1/19)

Importance of Device Capabilities During Purchase (Q1/19)

Important TV Purchase Considerations (Q1/19)

Aspect Comparison: Smart TV vs. Streaming Media Player (Q1/19)

Connected Video Device Purchases & Intentions

Connected Video Devices: Purchased in the Last 12 Months (2017 - 2019)

Type of Purchase by Connected Video Devices Purchased (Q1/19)

Purchase Channel of Connected Video Devices (Q1/19)

Purchase Method of Connect Video Devices (Q1/19)

Purchase Intention of Home Video Devices (2017 - 2019)

Publish Date: 3Q 2019

Slides: 55

Authored By:
Craig Leslie - Senior Analyst
Yilan Jiang - Senior Director of Consumer Analytics
Pooja Kamble - Researcher

Published by Parks Associates
© July 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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