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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Adoption and Perception of OTT Video ServicesDownload Table of Contents (PDF) OTT Service Subscription Overall OTT Service Subscription Penetration (2013 - 2018) Netflix Service Subscription Penetration (2012 - 2018) OTT SVOD Service Subscription Penetration (2014 - 2018) OTT Service Subscription Package (2016 - 2018) OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018) Number of OTT Service Subscriptions (2014 - 2018) OTT Category Service Subscription (2017 - 2018) Premium Movie Channel OTT Service Subscriptions (Q3/17) Virtual MVPD / Online Pay-TV Subscription Penetration (2016 - 2018) Top Sports OTT Video Subscriptions (2017 - 2018) Sports OTT Video Subscriptions, Cont. (2017 - 2018) OTT Service Cancellation Subscribers Canceling OTT Service as % of Current Subscriber Base (Q1/18) Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018) Specific OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018) Overall OTT Service Cancelers as % of Current Subscriber Base (2017 - 2018) OTT Adoption by Consumer Groups OTT Subscription by Demographics / Technographics (Q1/18) Number of OTT Service Subscriptions by Generation (2016 - 2017) Sales Channels for OTT Video Services Methods of Subscribing to Top Three OTT Services (2017) Methods of Subscribing to Online Pay-TV Services (2017) Methods of Subscribing to Other OTT Services (2017) OTT Service Subscription Through Amazon Channels (Q3/17) Perception of Subscription OTT Services Net Promoter Score: OTT Video Services (Q1/18) Net Promoter Score: Top 3 OTT Services (2017 - 2018) Subscriber Perception of Netflix (Q3/17) Subscriber Perception of Hulu (Q3/17) Subscriber Perception of Amazon Prime Video (Q3/17) Perception Among Subscribers: Viewership vs. Other Subscribed Service (Q3/17) Perception Among Subscribers: Service Quality vs. Other Subscribed Service (Q3/17) Perception Among Subscribers: Service Value vs. Other Subscribed Service (Q3/17) Overall Market Perception: Service Value / Quality (Q3/17) Overall Market Perception: Viewership (Q3/17) Perception of Free or Ad-based OTT Services Video Service/App Used to Access Internet Video (Q3/17) Use of Free / Ad-Based OTT Video Services in the Past 30 Days (Q3/17) Perception Among Users: Free / Ad-based Service Quality (Q3/17) Perception Among Users: Free / Ad-based Service Viewership (Q3/17) Perception of Content Quality Rank of Most Frequently Watched Genre of TV Shows and Movies (Q3/17) Average Rating for OTT Video Programming Quality by Genres (Q3/17) Rating of Genre Programming Quality for OTT Video Services (Q3/17) Publish Date: 3Q 2018 Slides: 63 Authored By: Brett Sappington - Senior Research Director and Principal Analyst Yilan Jiang - Senior Director of Consumer Analytics Katherine Li - Data Analyst
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