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Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Adoption and Perception of OTT Video Services
Download Table of Contents (PDF) OTT Service Subscription Overall OTT Service Subscription Penetration (2013 - 2018) Netflix Service Subscription Penetration (2012 - 2018) OTT SVOD Service Subscription Penetration (2014 - 2018) OTT Service Subscription Package (2016 - 2018) OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018) Number of OTT Service Subscriptions (2014 - 2018) OTT Category Service Subscription (2017 - 2018) Premium Movie Channel OTT Service Subscriptions (Q3/17) Virtual MVPD / Online Pay-TV Subscription Penetration (2016 - 2018) Top Sports OTT Video Subscriptions (2017 - 2018) Sports OTT Video Subscriptions, Cont. (2017 - 2018) OTT Service Cancellation Subscribers Canceling OTT Service as % of Current Subscriber Base (Q1/18) Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018) Specific OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018) Overall OTT Service Cancelers as % of Current Subscriber Base (2017 - 2018) OTT Adoption by Consumer Groups OTT Subscription by Demographics / Technographics (Q1/18) Number of OTT Service Subscriptions by Generation (2016 - 2017) Sales Channels for OTT Video Services Methods of Subscribing to Top Three OTT Services (2017) Methods of Subscribing to Online Pay-TV Services (2017) Methods of Subscribing to Other OTT Services (2017) OTT Service Subscription Through Amazon Channels (Q3/17) Perception of Subscription OTT Services Net Promoter Score: OTT Video Services (Q1/18) Net Promoter Score: Top 3 OTT Services (2017 - 2018) Subscriber Perception of Netflix (Q3/17) Subscriber Perception of Hulu (Q3/17) Subscriber Perception of Amazon Prime Video (Q3/17) Perception Among Subscribers: Viewership vs. Other Subscribed Service (Q3/17) Perception Among Subscribers: Service Quality vs. Other Subscribed Service (Q3/17) Perception Among Subscribers: Service Value vs. Other Subscribed Service (Q3/17) Overall Market Perception: Service Value / Quality (Q3/17) Overall Market Perception: Viewership (Q3/17) Perception of Free or Ad-based OTT Services Video Service/App Used to Access Internet Video (Q3/17) Use of Free / Ad-Based OTT Video Services in the Past 30 Days (Q3/17) Perception Among Users: Free / Ad-based Service Quality (Q3/17) Perception Among Users: Free / Ad-based Service Viewership (Q3/17) Perception of Content Quality Rank of Most Frequently Watched Genre of TV Shows and Movies (Q3/17) Average Rating for OTT Video Programming Quality by Genres (Q3/17) Rating of Genre Programming Quality for OTT Video Services (Q3/17) Publish Date: 3Q 2018 Slides: 63 Authored By: Brett Sappington - Senior Research Director and Principal Analyst Yilan Jiang - Senior Director of Consumer Analytics Katherine Li - Data Analyst
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