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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Choice of Mobile Device: The Consumer PerspectiveDownload Table of Contents (PDF) About the Research Previous Research 2014 Holiday Purchase Intentions (Q4/14) Consumer Segmentation: Mobile App Users (Q3/14) Smart Data Plans for Mobile Consumers (Q2/14) 360 View: Mobility and The App Economy (Q2/14) Key Findings Industry Insight Recommendations Trends in Smartphone Adoption Smartphones: Adoption vs. Avg. Purchase Price (2009-2014) CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014) Computing & Mobile Products Purchased in the Year (2008 - 2014) Reason for Smartphone Purchase or Acquisition (Q3/14) Smartphone Purchase Intentions CE Purchase Intentions (Q3/2013 vs. Q3/2014) Smartphone Brand Purchase Intention (Q3/14) Intended Smartphone Brand by Provider (Q3/14) Preferred Smartphone Operating System for Next Purchase (Q3/14) Android Smartphone Brand Purchase Intention (Q3/14) Length of Time Owning Current Phone (Q3/14) % Replacing Phone in a Shorter Than Usual Time Frame by Provider (Q3/14) Reasons for Replacing Phone in a Shorter Than Usual Time Frame (Q3/14) Reasons for Replacing Phone in a Longer Than Usual Time Frame (Q3/14) Purchase Model Preferences: Summary of Findings Preferred Purchase Model for Next Smartphone Purchase (Q3/14) Preferred Purchase Model for Next Smartphone Purchase by Income (Q3/14) Preferred Purchase Model for Next Smartphone Purchase by Provider (Q3/14) T-Mobile Subscribers: Purchase Model Preferences (Q3/14) Preferred Purchase Model for Next Smartphone Purchase by Intended Brand (Q3/14) Purchase Model Preference: 24 Month Installment Plan by Samsung vs. iPhone Intenders (Q3/14) Purchase Model Preference for Samsung Intenders: 24-Month Installment Plan by Provider (Q3/14) Additional Research from Parks Associates Publish Date: 4Q 2014 Slides: 49 Authored By: John Barrett - Director of Consumer Analytics Harry Wang - Senior Director of Research Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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