- Smart Home Products and Services
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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Competition in Residential SecurityDownload Table of Contents (PDF) About the Research Previous Research Growth in Self-Installed Energy and Smart Home Systems (Q4/14) Competition in the Residential Security Market (Q4/14) 360 View: Residential Security and Smart Home (Q3/14) The New Face of Home Security: Forecasts and Players (Q4/13) Key Findings Industry Insight Recommendations Overview of Smart Home Segmentation: Segmentation Overview Segmentation Methodology Smart Home Segments (Q1/15) Segment Demographic Profile Security Offering, Messaging for Segments Overview of Residential Security Market: Home Security System Ownership (2014 - 2015) Use of Professional Monitored Security Service (2014 - 2015) Average Monthly Cost of Professionally Monitored Security Service (2014) Home Security Systems with Smart Home Capabilities (2014 - 2015) Home Security Systems with Home Control Features by Length of Ownership (Q4/14) New Systems: Smart Home Security Adoption by Smart Home Segments (Q4/14) Provider of Professional Security Monitoring (2014) Length of Time Since Purchasing Current Security System (Q4/14) Home Security System Installation (Q4/14) Home Security Installation by Length of Ownership (Q4/14) New Systems: Home Security Installation by Smart Home Segment (Q4/14) ARPU & Bundles: Amount Paid for Recent Security System Purchase (Q4/14) Professional Monitoring Service ARPU by Type of Provider (Q4/14) Professional Monitoring Service as Part of a Bundle (Q4/14) Amount Spent on Professional Monitoring Service & Bundles by Provider (Q3/14) Relationship with Provider Prior to Subscribing to a Bundle with Professional Monitoring (Q4/14) Relationship with Provider Prior to Subscribing to a Bundle with Professional Monitoring by Provider (Q4/14) Service Cancellation in order to Obtain a Bundle Including Professional Monitoring Service (Q4/14) Satisfaction, Switching, and Canceling: Satisfaction with Professional Monitoring Services by Provider (Q4/14) Net Promoter Score Ratings for Professional Monitoring Service Providers (Q4/14) Likelihood of Remaining With Current Professional Monitoring Service Provider (Q4/14) Recent Changes in Professional Monitoring Service (2014) Recent Changes in Professional Monitoring Service by Provider (Q4/14) Cancellation of Professional Monitoring Service (Q4/14) Previous Professional Monitoring Service Provider (Q4/14) Reason for Canceling Professional Monitoring Service (Q4/14) Additional Research from Parks Associates Publish Date: 2Q 2015 Slides: 60 Authored By: John Barrett - Director of Consumer Analytics Tom Kerber - Senior Director, IoT Strategy and Custom Research David Mitchel - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics
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