Consumer Fears in Connected Entertainment

Consumers enjoy the convenience and diversity of connected entertainment experiences, yet they are also concerned about their personal data, viewing habits, and financial information being hacked, misused, or sold to unknown third parties. Protecting user data while cultivating consumer expectations on right-of-use can alleviate consumer fears and encourage continued adoption of connected entertainment. This research explores data protection and monetization technologies, studies consumer expectations for and anxiety level associated with personal data protection and usage rights, and points to best strategies to win consumers’ trust in the connected entertainment era.

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Overview of Connected Entertainment Product & Service Adoption

Total Number of Connected CE Devices Owned (Q1/18)

Total Average Number of Connected Devices Owned Per BB HH (2010 - 2018)

Overall Internet-Connected In-Home Entertainment Device Ownership (2010 - 2018)

Average Numbers of Connected In-Home Entertainment Devices Owned Per BB HH (2014 - 2018)

Average Numbers of Smart Speakers Owned Per Owning HH (2016 - 2018)

Entertainment Device Internet - Connection Rate Among Device Owners (2012 - 2017)

Smart TV Adoption and Internet - Connection Rate (2010 - 2018)

Most Commonly Used Connected In-Home Entertainment Platform

Pay-TV and OTT Service Subscriptions (2011 - 2018)

Online Personal Data Security Concerns

Concerns about Personal Information Security (Q1/18)

Number of Concerns about Personal Information Security (Q1/18)

Information Security Concerns by Demographics (Q1/18)

Attitudes on Data Sharing (Q1/18)

Technology Adoption Segments (Q3/18)

Agreement on Data Sharing by Demographics (Q1/18)

Most Trustworthy Company to Access and Manage Consumer Data (Q1/18)

Most Trustworthy Company to Access and Manage Consumer Data by Demographics (Q1/18)

Consumer Attitudes Towards Data Sharing

Comfort in Personal Online Activities (Q1/18)

Willingness to Share Online or Viewing History (Q1/18)

Attitudes on Viewing History Sharing (Q1/18)

Agreement on Viewing History Sharing by Demographics (Q1/18)

Impact of Concerns on Device Ownership & Purchase Intentions

Total Average Number of Connected Devices Owned Per BB HH by Concerns about Personal Information Security (Q1/18)

Strong Concerns about Personal Information Security by Connected In-Home Entertainment Device Ownership (Q1/18)

Strong Concerns about Personal Information Security by CE Device Purchase Intention (Q1/18)

Future Purchase Intention - CE Devices (2013 - 2018)

Concern Mitigation Strategies & Sentiment

Actions to Increase Confidence in Online Services (Q1/18)

Actions to Strongly Increase Confidence in Online Services by Concerns (Q1/18)

Concerns and Mitigation (Q1/18)

Concerns & Mitigation by Adoption Segments (Q3/14)

Publish Date: 4Q 2018

Slides: 51

Authored By:
Craig Leslie - Senior Analyst
Yilan Jiang - Senior Director of Consumer Analytics

Published by Parks Associates
© November 2018

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 
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