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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Consumer Segmentation: Multiscreen Use and Service BundlesDownload Table of Contents (PDF) About the Research Previous Research TV Services: The Fight for Premium Revenues (Q4/15) The Need for Speed: Broadband and Data Consumption (Q3/15) 360 View: Entertainment Services in U.S. Broadband Households (Q3/15) Segmentation: VOD & OTT Usage (Q2/15) TV Everywhere and the New World of OTT (Q2/15) Under Attack: Assessing New Threats to Pay-TV (Q4/14) Key Findings Industry Insight Recommendations Introduction to Video Viewing Segments: Parks Associates Video Viewing Segments Video Viewing Segments (2010 - 2015) Segments & Broadband Services: Broadband Service Speed by Video Viewing Segment (Q2/15) Likelihood of Making Changes to Broadband Service by Video Viewing Segment (Q2/15) Adoption of Bundles: Bundled Service Adoption (2014 - 2015) Bundled Service Subscriptions Among U.S. BB HHs (2014 - 2015) Trend in Adoption of Bundles by Cable Service Provider (2011 - 2015) Trends in Bundle Types by Cable Service Provider (2011 - 2015) Trend in Adoption of Bundles by Service Provider (2011 - 2015) Trend in Bundle Types by Service Provider (2011 - 2015) Home Bundled Service Subscription by Video Viewing Segment (Q2/15) Premium Pay-TV Features by Home Bundled Service Subscription (2014 - 2015) Home Bundled Service Subscription by Age (Q2/15) Home Bundled Service Subscription by Household Income (Q2/15) Bundle ARPUs: Home Service ARPU (2010 - 2015) Monthly Cost of Home Bundled Service (2011 - 2015) Trends in Home Bundled Service ARPU (Q2/15) Trends in Double-Play Service ARPU by Broadband Service Provider (2014 - 2015) Trends in Bundled Service ARPU by Broadband Service Provider (2014 - 2015) Changes in Bundled Service: Intention to Make Changes to Current Broadband Service by Type of Home Bundled Service Subscription (Q2/15) Changes in Pay-TV Service by Video Viewing Segment (Q2/15) Steps Taken to Downgrade Pay-TV Service by Video Viewing Segment (Q2/15) Likely Changes in Pay-TV Service by Video Viewing Segment (Q2/15) Reason for Intending to Downgrade Pay-TV Service by Video Viewing Segment (Q2/15) Appendix: Details on Video Viewing Segments: Segment Descriptions Publish Date: 4Q 2015 Slides: 62 Authored By: Brett Sappington - Senior Research Director and Principal Analyst Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst Katherine Li - Data Analyst
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