- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
- Entertainment Content
Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Content Preferences in OTT VideoDownload Table of Contents (PDF) Survey Methodology and Definitions Survey Sample & Fielding Parks Associates 2021 Respondent Quotas Key Terms and Definitions Entertainment Video Service Ecosystem Executive Summary Industry leans into hybrid distribution. Genres of Online Content Viewed Key Factors Affecting Service Usage Content Viewing Habits on Different Type of Services New Release Viewing Preferences OTT Content Segments and Preferences OTT Business Model Access In Past 30 Days OTT Service Access: OTT Service vs. Ad-based Service vs. Transactional Service Genres of Online Content Viewed Genres of Online Content Viewed by Content Viewing Segments Most Watched Genres of Online Video Content Most Watched Genres of Online Video Content by Content Viewing Segments Content Viewing Habits on Different Type of Services Content Viewing Habits By Segment Content Viewing Habits By Service Options Content Search and Discovery Key Factors Affecting Service Usage Top 7 Key Factors Affecting Service Usage by Content Viewing Segments Key Factors Affecting Service Usage by Content Viewing Segments, Contd. Number of Online Video Services Used in a Month Service Stacking By Content Viewing Segments Steps Taken in Online Video Content Access Journey Steps Taken in Online Video Content Access Journey by Content Viewing Segments Online Content Search and Discovery Attitudes Online Content Search and Discovery Attitudes By Segment New Movie Viewing Preferences Preferred Channel For Watching New Movie Release Preferences for Watching New Movies by Demographics Perceptions on Attending Movie Theaters Preferences on Attending Movie Theaters by Demographics Likelihood of Paying for New Release via Online Video Services Likelihood of Paying for New Movies Likelihood of Paying for New Movie by Demographics Likelihood of Subscribing To Online Video Service for New Movies Likelihood of Subscribing To Online Video Service for New Movie by Demographics Appendix Publish Date: 3Q 2021 Slides: 47 Authored By: Liam Gaughan - Researcher Yilan Jiang - Senior Director of Consumer Analytics
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