COVID-19: Impact on Consumer Behavior and Spending - March

The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

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Quantified Consumer: COVID-19 Market Impact Studies

Executive Summary

Industry Insight

Key Findings and Market Impact

Consumer Responses to COVID-19

Impact of COVID-19 on Consumer Behaviors (Q1/20)

US Broadband Households in Self-quarantine by Economic Region

Impact on Consumer Behaviors by Generation (Q1/20)

Relationship with COVID-19 Patients (Q1/20)

Likelihood of Moving (2015 - 2020)

Consumer Concerns Due to COVID-19 (Q1/20)

Changing Consumer Attitudes Due to COVID-19 by Impacted Consumers (Q1/20)

Changing Consumer Attitudes Due to COVID-19 by Age Group (Q1/20)

Trends on Agreement with Consumer Attitudinal Statements (2019 - 2020)

Impact to Market Fundamentals & Product Purchases

Impact of COVID-19 on Employment Status (Q1/20)

Unemployment Rate by Household Income (Q1/20)

Loss of Employment by Household Member due to COVID-19 Pandemic

Intention to Purchase At Least One Consumer Electronics Device

Future Purchase Intention - Most Desired CE Devices (2015 - 2020)

Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)

Impact to Service Subscriptions & Usage

Impact of COVID-19 on Service Usage (Q1/20)

Pay-TV and OTT Service Subscriptions (2012 - 2020)

Professional Monitoring Service Subscription (2014 - 2020)

Service Provider Net Promoter Score (2018 - 2020)

Impact to Streaming Video Services

OTT Service Use by Business Model (2018 - 2020)

New OTT Service Subscribers (Q1/20)

OTT Service Trials (2017 - 2020)

Net Promoter Score of OTT Service (2019 - 2020)

Publish Date: 2Q 2020

Slides: 44

Authored By:
Kristen Hanich - Director of Research

Published by Parks Associates
© April 2020 Parks Associates

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