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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | COVID-19: Impact on Residential Security and Smart Home – JulyDownload Table of Contents (PDF) Research Summary Survey Methodology Industry Insight Known COVID-19 Patients by Security System Ownership Segments Technology Adoption for Security System Owners Security System Owners & Intenders are Target Markets for Smart Home & Technology in COVID Time Anticipated Increase in Household Spending by Security System Ownership Segments Installation Method for Security System Acquired with 12 Months Likelihood of Starting A Home Improvement Project in Next 6 months Intentions to Purchase Smart Home Device in Next 12 Months Security System Basics in US Security System Ownership Segments Home Security System Ownership in US Broadband Households Home Security System Monitoring Interactive Systems Among Home Security Households Age of Home Security System Length of Continuous Subscription to Professional Monitoring Services New Professional Monitoring Services Customers: Self Installation vs. Professional Installation Demographics, Anticipated Changes to Systems by Owners and the Influence of COVID-19 Demographic Breakdown of Security System Ownership Segments Known COVID-19 Patients by Security System Ownership Segments Likelihood of Making Change to Home Affects of COVID-19 Crisis on Home Improvements by Security System Ownership Segments Anticipated Increase in Household Spending by Security System Ownership Segments Consumer Attitudes Regarding COVID-19 Crisis by Security System Ownership Segments Expected Spending Changes in July/August by Security System Ownership Segments Professionally Monitored Households Likelihood of Making Changes to Security Systems Changes to Pro Monitored Security Systems Influenced by COVID-19 Pandemic Security Solutions in Homes by High Likelihood of Making Changes to Security System Incentives That May Reduce Professional Monitoring Churn Rate Payment Relief Offered by Professional Monitoring Service due to COVID-19 Respondents Taking Advantage of Payment Relief Plans by Professional Monitoring Service Providers Payment Relief Offered by Professional Monitoring Service due to COVID-19 by High Likelihood of Making Changes to Security System Security System Intention & Segments Security System Intenders High Likelihood of Making Security-Related Purchases High Likelihood of Switching or Subscribing to Professional Monitoring Demographic Breakdown of Security System Intenders Housing Profile of Security System Intenders Security System Purchase Preference Current security system owners compared to current security system intenders Security & COVID-19 Concerns Consumer Attitudes Satisfaction with Handling of COVID-19 Crisis by Service Providers High Satisfaction with Security Provider Handling of COVID-19 by Top 10 Security Providers Satisfaction with Service Provider’s COVID-19 Precautions Expected Lasting Changes Due to COVID-19 COVID-19 Impact on Interest in Smart Home Solutions COVID-19 Impact on Interest in Smart Home Solutions, Cont’d. High Likelihood of Making Changes to Security System by Consumer Attitudes % of Households with Strong Concerns during COVID-19 by Security Segments COVID-19 Conditions Affecting Consumers Spending by Security System Ownership Segments COVID-19 Impact on Home Improvement Projects Smart Home Basics Smart Home Device Ownership Overall Smart Home Device Ownership by Security System Ownership Segments Smart Lighting/Power Devices Ownership Smart Energy & Misc. Device Ownership Smart Safety & Security Device Ownership Smart Access Device Ownership by Security System Ownership Smart Home Device Purchase Intention by Expected Home Changes Smart Home Device Purchase Intentions Overall Smart Home Device Purchase Intention by Security System Ownership Segments Smart Access Device Purchase Intention by Security System Ownership Appendix Defining Heads of Broadband Households Reading Parks Associates Charts Publish Date: 4Q 2020 Slides: 72 Authored By: Tricia Parks - Founder Yilan Jiang - Senior Director of Consumer Analytics
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