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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Cutters, Nevers, and the Re-bundling of VideoDownload Table of Contents (PDF) Survey Methodology and Definitions Survey Sample & Fielding Parks Associates 2021 Respondent Quotas Key Terms and Definitions Cord-Cutters Cord-Nevers Entertainment Video Service Ecosystem Executive Summary Industry Insight Traditional Pay-TV vs. Cord-Cutters and Cord-Nevers Online Pay-TV Service: Cord-Cutters and Cord-Nevers Traditional Pay-TV Service Cancellation Triggers Monthly Service Cost Among Cord-Cutters Understanding Cord-Cutters and Nevers Penetration of Traditional Pay-TV vs. OTT Video Services Traditional Pay-TV vs. Cord-Cutters and Cord-Nevers Last Time Subscribed to Traditional Pay-TV Service Online Pay-TV Service: Cord-Cutters and Cord-Nevers OTT Service Subscription: Cord-Cutters vs. Cord-Nevers Last Subscription to Traditional Pay-TV by Online Pay-TV Adoption Cord-Cutters and Cord-Nevers: Age, Income, Tech Adoption Attitudes Toward Technology and Lifestyle Adoption of Video Products Pay-TV Experience of Cord-Cutters Traditional Pay-TV Service Cancellation Triggers Previous Traditional Pay-TV Service Providers Cord-Cutters: Monthly Cost of Previous Traditional Pay-TV Service Drivers for Traditional Pay-TV Service Retention Among Cord-Cutters Drivers for Traditional Pay-TV Service Retention Among Cord-Cutters Rebundling of Video Total Monthly Spending on OTT Services: Cord-Cutters vs. Cord-Nevers Average Monthly Spending on OTT Services by Type Monthly Video Service Cost Among Cord-Cutters Monthly Service Cost: Traditional Pay-TV vs. OTT OTT Service Use by Business Model Number of OTT Service Subscriptions Subscribers Cancelling Service as % of Subscriber Base: Cord-Cutters vs. Cord-Nevers High Intention to Subscribe to Pay-TV Services: Cord-Cutters vs. Cord-Nevers Appendix Demographic Breakdown of Video Viewing Segments Housing Breakdown of Video Viewer Segments Defining Heads of Broadband Households Publish Date: 3Q 2021 Slides: 44 Authored By: Steve Nason - Research Director Yilan Jiang - Senior Director of Consumer Analytics Sharon Jiang - Consumer Insights Analyst II
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