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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Reasons for Appeal of Health and Fitness DevicesDownload Table of Contents (PDF) About the Research Previous Research 360 View: Health Devices and Services for Connected Consumers (Q3/14) Wearable Computing: Fitness and Health in Style (Q3/14) Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14) Living Independently at Home: Second Edition (Q1/14) Networked Medical Devices: Innovations and Business Models (Q4/13) Key Findings Recommendations Overview of Smart Health Device Adoption and Purchase Drivers: Connected Health Device Adoption and Purchase Intentions (Q2/14) Adoption of Connected Health Devices (2013 - 2014) Digital Pedometer/Fitness Tracker Brand Adoption (2013 - 2014) Connected Health Devices: Purchase Motivations (Q2/14) Connected Health Devices: Purchase Motivations, cont. (Q2/14) Key Health Device Drivers (Q2/14) Health Drivers by Age (Q2/14) Health Device Driver by Gender (Q2/14) Data Tracking as Health Device Driver by Attitudes Toward New Technologies (Q2/14) Healthy Lifestyle as Health Device Driver by Attitude Towards Environmentalism (Q2/14) Doctor Recommendations as Health Device Driver by Worry Over Daily Demands (Q2/14) Desire to Lose Weight as Health Device Driver by Body Mass Index (Q2/14) Health Device Driver by Chronic Health Condition (Q2/14) Health Device Driver and Primary Care Doctor (Q2/14) Doctor Recommendations as Health Device Driver by Health Insurance (Q2/14) Health Habits and Segmentation: Average Frequency of Participation in Wellness Activities (Q2/14) Health Conditions (Q2/14) Health Segments (Q2/14) Segment Descriptions Connected Health Device Adoption by Health Segments (Q2/14) Motivations to Buy Digital Weight Scale by Health Segments (Q2/14) Motivations to Buy Digital Pedometers by Health Segments (Q2/14) Motivations to Buy Sleep Quality Monitors by Health Segments (Q2/14) Motivations to Buy a Sports Watch by Health Segments (Q2/14) Motivations to Buy a Pill Box by Health Segments (Q2/14) Motivations to Buy a GPS Watch by Health Segments (Q2/14) Motivations to Buy Exercise Equipment by Health Segments (Q2/14) Motivations to Buy a Glucometer by Health Segments (Q2/14) Motivations to Buy a Blood Pressure Cuff by Health Segments (Q2/14) Additional Research from Parks Associates Publish Date: 4Q 2014 Slides: 54 Authored By: Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst Harry Wang - Senior Director of Research John Barrett - Director of Consumer Analytics
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