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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | The Opportunity for Smart Home SupportDownload Table of Contents (PDF) Previous Research Winning Business Models from a Consumer Perspective (Q1/14) Smart Home Packages (Q4/13) Connected Home System: Smart Home Central Controllers and Platforms (Q4/13) The New Face of Home Security (Q4/13) Expanding the Base: From Security to Smart Home (Q3/13) Home Controls Interoperability: Step-by-Step (Q2/13) Key Findings Recommendations Smart Home Services & Home Security: Security System Ownership (Q1/14) Telecom Service Providers Cable Service Providers Professional Monitoring of Security System (Q1/14) Professional Security System Monitoring (Q1/14) Self-Monitored Security System (Q1/14) Self Monitored Security System Service (Q1/14) Interactive Security System (Q1/14) Home Control System Ownership (Q1/14) Current Adoption of Smart Home Equipment: Adoption of Smart Home Control Products (Q1/14) Adoption of At Least 1 of the Listed Smart Home Devices (Q1/14) Smart Home Controls as Part of System or Stand-alone Devices (Q1/14) 2013 Acquisition of Smart Home Equipment (Q1/14) Reason to Purchase Smart Home Control Devices (Q1/14) Smart Home Equipment: Top Five Brands Purchased Intention to Buy Smart Home Control Device (Q1/14) Intended System for Smart Home Equipment (Q1/14) Market Demand for Smart Home Equipment: Appeal of Smart Home Equipment (Q4/13) Three Hypothetical Smart Home Packages Appeal of Smart Home Packages (Q4/13) Total Number of Appealing Smart Home Packages (Q4/13) Preferred Smart Home Package (Q4/13) Three Hypothetical Smart Home Packages with Price Points Likely Buyers of Smart Home Packages (Q4/13) Optional Smart Home Service Willingness to Subscribe to Professional Smart Home Service (Q4/13) Preference for Equipment Package vs. Stand-Alone Device (Q4/13) Likely Buyers: First Choice of Smart Home Provider (Q4/13) Demographic Profile of Those Likely to Purchase Smart Home Packages (Q4/13) Housing Profile of Those Likely to Purchase Smart Home Packages (Q4/13) Market Demand for Smart Home Support: Frequency of Device Problems - Top 5 (Q4/12) Most Commonly Cited Problems Value of Technical Support for Smart Home Equipment Perceived Value of Smart Home Technical Support (Q4/12) Additional Research from Parks Associates Publish Date: 2Q 2014 Slides: 62 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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