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Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Households with Children: Dominant Tech PurchasersDownload Table of Contents (PDF) Key Questions Answered Survey Methodology Survey Methodology for Q1 2020 COVID-19 and Survey Timeline Defining Heads of Broadband Households Definitions and Abbreviations Reading Parks Associates Charts Executive Summary Households with Children: A Dominant Buying Group Key Findings and Market Impact Broadband Households with Children at Home Market Size of Households with Children and Age of Child (Q1/20) Age Distribution For Heads of Households by Age of Children (Q4/19) Income Breakdown by Number of Children (Q1/20) Household Income by Age of Children (Q4/19) Presence of Spouse/Partner by Age of Children (Q4/19) Educational Level of Heads of Households by Age of Children (Q4/19) Technology Adoption in Households with/without Children (4Q/19) Ownership Data for Households with and without Children at Home Smart Home Products Smart Home Device Ownership (2014 - 2019) Selected Device Ownership by Age of Children (Q4/19) Device Ownership by Age of Respondents (Q4/19) Selected Device Ownership by Household Income (Q4/19) Device Ownership by Size of Residence (Q4/19) Net Promoter Score (NPS) of Smart Home Devices by Children at Home (Q4/19) Smart Home Purchase Drivers Benefits Influencing Smart Home Device Purchases Benefits Influencing Smart Home Device Purchases By Children at Home Smart Home Device Purchase Confidence By Children at Home (Q4/19) Purchase Process of Smart Home Device (Q4/19) Smart Home Device Purchase Process by Children at Home (Q4/19) High Intention to Purchase Smart Home Devices by Age (Q4/19) High Intention to Purchase Smart Home Devices by Children at Home (Q4/19) CE and Entertainment Services Home Video Service Penetration by Numbers of Children (Q1/20) Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (Q1/20) Computing/Mobile Device Ownership by Number of Children (Q1/20) Audio/Emerging Device Ownership by Number of Children (Q1/20) Audio/Emerging Device Ownership by Age of Children (Q1/20) Consumer Electronic Device Recent Purchases and Purchase Intention by Number of Children (Q1/20) Consumer Electronic Product Purchase Intention by Key Factors (Q1/20) Top 5 Most Devices Purchased in Year 2019 by # of Children at Home (Q1/20) Devices Intended to Purchase by Children at Home (Q1/20) Consumer Attitudes by Number of Children (Q1/20) Consumer Attitudes by Age of Children (Q1/20) Data Security Products, Services, and Concerns Top Data Security Services Adopted According to Number of Children (Q4/19) Concern about Children Being Impacted by Unauthorized Access to Smart Home Device (Q4/19) Use Cases of Websites/Mobile Apps for Parents by Age of Children (Q4/19) Spending Segments by Number of Children (Q4/19) Preference and Willingness to Pay More for a Hack-proof Device Among Intenders (Q4/19) Adoption of Data Security Services (Q4/19) Adoption of Data Security Services by Children at Home (Q4/19) Home Security Systems Home Security System Ownership (2014 - 2019) Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19) Professional Monitoring Service Subscription (2014 - 2019) Concern for Residential Security by Children at Home (Q4/19) Security System Ownership by Age (Q4/19) Security System Ownership by Household Income (Q4/19) Security System Ownership by Age of Children (Q4/19) Ownership of Interactive Security System by Children at Home (Q4/19) Security System Purchase Drivers by Children at Home (Q4/19) High Interest in Security System Features by Children at Home (Q4/19) Use of Digital Tools by Parents Use Cases of Websites/Mobile Apps for Parents (Q4/19) Top 7 Use Cases of Websites/Mobile Apps for Parents by Education Level (Q4/19) Use Cases of Websites/Mobile Apps for Parents by Education Level, Cont. (Q4/19) Top 7 Use Cases of Websites/Mobile Apps by Parents’ Age (Q4/19) Use Cases of Websites/Mobile Apps for Parents by Age, Cont. (Q4/19) Top 7 Use Cases of Websites/Mobile Apps for Parents by Area of Residence (Q4/19) Use Cases of Websites/Mobile Apps for Parents by Area of Residence, Cont. (Q4/19) Impact of COVID-19 Overall Economic Impact of COVID-19 (Late March 2020) Impact of COVID-19 on Employment Status (Late March 2020) Consumer Concerns Due to COVID-19 (Late March 2020) Impact of COVID-19 on Households with Children (Q1/20) Intention to Purchase At Least One Consumer Electronics Device Consumer Electronic Product Purchase Intention by Key Factors (Q1/20) Appendix Publish Date: 2Q 2020 Slides: 92 Authored By: Tricia Parks - Founder Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics Xiaofan Tan - Consumer Insights Analyst II Keshav Jaiswal - Consumer Insights Analyst II
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