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Consumer Research
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Download Table of Contents (PDF) About the Research Previous Research Winning Smart Home Strategies for Energy Management (Q3/15) The Market for Smart Thermostats (Q2/15) Energy Services in the Smart Home (Q1/15) 360 View: Energy Management, Smart Home, and Utility Programs (Q1/15) Digital Engagement of Consumers: Home Energy Management (Q4/14) Trends and Segments for Home Energy Management (Q3/14) Key Findings Industry Insight Recommendations Energy Management and Smart Home Services: Energy Management in the Context of the Smart Home Most Appealing Smart Home Management Features (Q2/14) Other Appealing Smart Home Management Features (Q2/14) Optimal Feature Combinations (TURF Analysis) (Q2/14) Energy Management and Smart Products: Energy Management and Smart Home Devices Smart Home Device Adoption Rate (2014-2015) & Smart Home Device Purchase Intention (2014 -2015) Smart Home Device Ownership by Age (2014-2015) Average # of Smart Home Devices Owned Among Owning HHs by Age (Q2/15) Smart Home Device Ownership by Home Size (2014-2015) Average # of Smart Home Devices Owned Among Owning HHs by Home Size (Q2/15) Segmentation Overview Parks Associates Smart Home Segments Smart Home Segments (Q2/14) Smart Home Device Ownership by Segment (2014-2015) Overall Smart Home Device Purchase Intention by Segment (2014-2015) The Consumer Journey to Energy Efficiency: The Journey to Energy Efficiency Energy Saving Actions (2013 - 2014) Number of Energy Saving Steps Taken (Q4/14) Groups of Energy Saving Actions (Q4/14) Percentage of BB HHs Taking Energy Saving Actions Within Groups (Q4/14) Energy Management Service Bundles: Energy Management in the Context of Bundled Services Appeal of Value-Added Monitoring Services (Q4/14) Likelihood of Subscribing to Value-Added Monitoring Services (Q4/14) Appeal of Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14) Likelihood of Subscribing to Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14) Likelihood of Subscribing to an Energy Monitoring Service by Smart Home System Ownership (Q4/14) Likelihood of Subscribing to an Appliance Monitoring Service by Smart Home System Ownership (Q4/14) Likelihood of Subscribing to a Heating and Air-Conditioning Monitoring Service by Smart Home System Ownership (Q4/14) Appeal of Energy Monitoring Service by Steps of Energy Saving Actions (Q4/14) Intention to Subscribe to Energy Services by Steps of Energy Saving Actions (Q4/14) Appeal of an Energy Monitoring Service and Energy Saving Actions (Q4/14) Appeal of an Appliance Monitoring Service and Energy Saving Actions (Q4/14) Appeal of a Heating and A/C Monitoring Service and Energy Saving Actions (Q4/14) Additional Research from Parks Associates Publish Date: 3Q 2015 Slides: 63 Authored By: Tom Kerber - Senior Director, IoT Strategy and Custom Research John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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