Entertainment Habits on Connected CE Devices

Entertainment Habits on Connected CE Devices analyzes trends in content consumption, with particular emphasis on TV-connectable home entertainment devices. With a variety of devices like streaming media players, smart TVs, and game consoles, different brands of products often have different programming architectures, leading to a fragmented audience that content providers are struggling to capture.

The study breaks out consumption habits by device category, device brand, and type of content. The study also identifies in-home entertainment device adoption by cord-cutter status and explores cord-cutter status as it relates to over-the-top video service adoption and preferred consumption platforms.

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About the Research

Previous Research

360 View: Digital Media & Connected Consumers (Q3/15)

The Cost of Piracy (Q2/15)

Webisodes and Multichannel Networks: Future Content Opportunities (Q2/15)

Consumer Segmentation: Sources and Spending (Q1/15)

Consumer Segmentation: OTT Video Buyers (Q4/14)

Converging Clouds: The Next Step for the Personal Cloud (Q4/14)

Key Findings

Industry Insight

Recommendations

Adoption Trends on Connected CE Devices:

% of U.S. BB HHs with Internet-connected In-Home Entertainment Devices (2009 - 2015)

% of U.S. BB HHs Connecting In-Home Entertainment Devices to Internet (2012 - 2015)

Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2015)

Most-Commonly Used Connected In-Home Entertainment Devices to Access Online Video Content

Most-Commonly Used Streaming Media Devices (2014 - 2015)

Usage Patterns by Device:

Brand of Smart TV Owned (Q1/15)

Digital Media Activities by Most Used In-Home Connected Entertainment Device (Q1/15)

Digital Media Activities by Most Used Connected In-Home Entertainment Device (Q1/15)

Services by Platform:

OTT Adoption by Most Used Connected Streaming & Gaming Device (Q2/15)

Online Video Authentication (2013-2015)

Online Video Authentication by Pay-TV Provider (Q2/15)

Pay-TV Subscription by Most Used Connected In-Home Entertainment Device (Q2/15)

Pay-TV Adoption by Most Used Connected Streaming Media & Gaming Device (Q2/15)

% Using Transactional Services by Most Used Connected In-Home Entertainment Device (Q2/15)

% Using Transactional Services by Most Used Connected Streaming Media & Gaming Device (Q2/15)

Device Ownership by Cord Cutters:

Overall Adoption of Connected In-Home Entertainment Devices by Cord Cutting Status (Q2/15)

% of Cord Cutters/Non-Cord Cutters Owning Specified Internet-Connectable Devices (Q2/15)

Most Used Connected In-Home Entertainment Device Adoption by Cord Cutting Status (Q2/15)

Demographic Comparison of Cord Cutters by CE Device Ownership (Q2/15)

OTT Service Use by Cord Cutters with Connected In-Home Entertainment Device  (Q2/15)

Publish Date: 3Q 2015

Slides: 50

Authored By:
David Mitchel - Research Analyst
Yilan Jiang - Senior Director of Consumer Analytics
Brett Sappington - Senior Research Director and Principal Analyst
Glenn Hower - Senior Analyst

Published by Parks Associates
© September 2015

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
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