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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Fixed vs. Wireless: Consumers' Shifting Broadband PreferencesDownload Table of Contents (PDF) Executive Summary Fiber, fixed wireless buildouts set the stage for a Gigabit world. “The quality of my home internet service is more important than the price” Average Download Speed of Home Internet 2017 – 2021 Trends in Home Internet Download Speed Adoption of Multiple Broadband Plans Among Consumer Groups How Consumers Pay for Multiple Plans Employer Paid Home Internet Service Consumers Likely to Cancel Home Internet Service Home Internet Cancellation Reasons Home Internet Service Cancellation Triggers Fixed vs. Wireless Fixed Internet Households (US) Mobile-Only Households (US) Methods for Consumers Accessing the Internet at Home US Home Internet Service Provider Residential Market Share (2016 – 2021) Satisfaction with Home Internet Service High Intention to Make Changes to Internet Services Reasons for Cancelling the Home Internet Service Reasons for Cancelling the Home Internet Service by Satisfaction Level Download Speed of Home Broadband Service Upload Speed of Home Internet Service Number of Home Broadband Plans Used Number of Home Broadband Plans Used By Age Number of Home Broadband Plans Used By Income Number of Home Broadband Plans Used By Family Size Number of Home Broadband Plans Used By Children at Home Number of Home Broadband Plans Used By Tech Adoption Number of Home Broadband Plans Used By Remote Workers Number of Mobile Broadband Plans Used Number of Mobile Broadband Plans Used By Age Number of Mobile Broadband Plans Used By Income Number of Mobile Broadband Plans Used By Family Size Number of Mobile Broadband Plans Used By Children at Home Number of Mobile Broadband Plans Used By Tech Adoption Number of Mobile Broadband Plans Used By Remote Workers Payment Methods of Home Internet Service Employer Paid Home Internet Service Changes to Home Internet Service in Past 6 Months Standalone Connectivity ARPU, YoY Bundled Connectivity ARPU, YoY Fixed Home Internet Households Consumer Attitudes Toward Home Internet Services Attitudes towards home internet service by age, income, tech segment, and work status Broadband VAS Received Home Internet Satisfaction by Broadband VAS Received Impact of VAS on Net Promoter Scores Number of Broadband Value-added Services by Broadband Speed Home Internet Satisfaction by Broadband Download Speed Home Internet Satisfaction by Broadband Upload Speed Adoption of Router or Gateway Home Internet Satisfaction by Adoption of Router Home Internet Service Issues Experienced Number of Home Internet Service Issues Experienced Home Internet Satisfaction by Issues Experienced Impact of Technical Issues on Net Promoter Score Reponses to Home Internet Issues Reponses to Home Internet Issues by Age & Tech Adoption Reasons For Upgrading Internet Service Reasons for Upgrading Among Age Groups Reasons for Upgrading Among Households with and without Children at Home Likelihood of Upgrading Broadband Service to 1+ Gbps Likelihood of Upgrading Broadband Service to 1+ Gbps by Age Likelihood of Upgrading Broadband Service to 1+ Gbps by Income Likelihood of Upgrading Broadband Service to 1+ Gbps by Children at Home Likelihood of Upgrading Broadband Service to 1+ Gbps by Tech Adoption Likelihood of Upgrading Speed to 1 Gbps + by Current Broadband Speed Broadband Cord-Cutters & Cord-Nevers Broadband Cord-Cutters vs. Broadband Cord-Nevers Last Time Subscribed to Home Internet Service Demographic Attributes of Broadband Cord-Cutters and Cord-Nevers Cord-Cutters and Cord-Nevers by Number and Types of CE Devices Owned and Streaming Live Pay-TV Subscription Home Internet Service Cancellation Triggers Churn Reasons by Age Churn Reasons by Income Churn Reasons by Gender Churn Reasons by Tech Adoption Reasons for Not Using Home Internet Service Top Barriers by Age Top Barriers by Income Top Barriers by Gender Top Barriers by Tech Adoption Mobile Internet Usage Among the Mobile-Only US Mobile Broadband Usage at Home Mobile Broadband at Home Broadband Access Methods Among Mobile-Only Broadband Households Payment Options for Mobile Broadband Service Types of Mobile Service Plan by Devices Mobile Data Plan by Devices Used Monthly Mobile Data Consumption Average Monthly Mobile Data Used Types of Smartphone Hotspot Plan Used Publish Date: 1Q 2022 Slides: 57 Authored By: Kristen Hanich - Director of Research Yilan Jiang - Senior Director of Consumer Analytics Sharon Jiang - Consumer Insights Analyst II Xiaofan Tan - Consumer Insights Analyst II
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