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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | 2014 Holiday Purchase IntentionsDownload Table of Contents (PDF) 2014 Holiday Purchase Intentions About the Research Previous Research The Evolving Market for Streaming Media Devices (Q3/14) Optimizing Retail Channel Results (Q3/14) Connected Gaming Consoles (Q2/14) The Reinvention of Gaming Consoles (Q2/14) 360 View: CE Adoption and Trends (Q1/14) Key Findings Industry Insight Recommendations Holiday Purchase Trends Computing & Mobile Products Purchased in the Year (2008 - 2014) Home Entertainment Products Purchased in the Year (2008 - 2014) Accessories Purchased in the Year (2008 - 2014) % of Broadband HHs Buying CE Devices During 2013 Holidays (Q1/14) % of Broadband HHs Buying Device During 2013 Holiday Season (Q1/14) 2013 Holiday Purchases as % of all Device Purchases (Q1/14) Gifts as % of all Holiday CE Device Acquisitions (Q1/14) CE Purchase Intentions (Q3 2013 vs. Q3 2014) Smartphone Purchase Intentions Smartphones: Adoption vs. Avg. Purchase Price (2009-2014) CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014) Smartphone Purchase Intention by Smartphone Ownership (2013-2014) Smartphone Brand Purchase Intention (Q3/14) Tablet Purchase Intentions Tablets: Adoption vs. Avg. Purchase Price (2009-2014) CE Devices: Top Five Tablet Brands Purchased in Year (2010 - 2014) Tablet Purchase Intentions by Tablet Ownership (2013-2014) Tablet Purchase Intentions by Age (2013-2014) Connected CE Purchase Intentions Streaming Media Devices: Adoption vs. Avg. Purchase Price (2009-2014) CE Devices: Top Five Streaming Media Device Brands Purchased in Year (2010 - 2014) Gaming Consoles: Adoption vs. Avg. Purchase Price (2009-2014) CE Devices: Top Five Gaming Console Brands Purchased in Year (2010 - 2014) Additional Research from Parks Associates Publish Date: 4Q 2014 Slides: 50 Authored By: Yilan Jiang - Senior Director of Consumer Analytics John Barrett - Director of Consumer Analytics Barbara Kraus - Director of Research David Mitchel - Research Analyst
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