Download Table of Contents (PDF)

Consumer Analytics: Connected CE & Platforms Track

Methodology, Charts, Statistical Information

Interpreting Heat Map Tables

Executive Summary

Industry Insight

Key Findings and Market Impact

Entertainment Device Adoption

Ownership of Home Entertainment Devices (2010 - 2017)

Smart TV Adoption and Internet Connection Rate (2010 - 2017)

Most Commonly Used Connected Entertainment Platform for Online Video (2015-2017)

UX and Control Preferences for CE Devices

Reasons for Using Connected Entertainment Device The Most (Q1/17)

Reasons Why a Connected In-Home Entertainment Device is Perceived as Easier to Use (Q1/17)

Reasons Why a Connected In-Home Entertainment Device is Perceived as Easier to Use by Most Used Device (Q1/17)

Appealing Control Methods for Connected In-Home Entertainment Devices (Q1/17)

Highly Appealing Device Control Methods by Most Used Device (Q1/17)

Streaming Media Players

Reasons for Preferring One Streaming Media Player Over Another (Q1/17)

UI as a Reason for Using One Streaming Media Player Over Another by Most Used Streaming Media Player (Q1/17)

TVs

Flat Panel TV: Purchase Considerations (Q1/17)

Top Flat Panel TV Purchase Considerations by Brand Purchased (Q1/17)

Top 3 Desired Features for Next Flat Panel TV Sets (Q1/17)

Voice Control as a Top Desired Feature, by Age (Q1/17)

Voice-Controlled Personal Assistants

Smart Speaker with Intelligent Personal Assistant Ownership (2016 - 2017)

Smart Speakers with Personal Assistant Ownership, by Brand (Q1/17)

Weekly Usage of Personal Assistant Devices/Apps (Q1/17)

Personal Assistant Activities by Individual Apps (Q1/17)

Personal Assistant Activities: Current vs. Future Use (Q1/17)

Using Personal Assistant Devices/Apps to Stream Music/Audio (Q1/17)

Personal Assistant Activities by Device Brand (Q1/17)

Appeal of Smart Speaker with Personal Assistant to Control Other Devices (Q4/16)

Preferred Smart Products for Personal Assistant Control (Q1/17)

Age & Technology Adoption Segment Index of Personal Assistant Device/App Activity Users (Q1/17)

Appendix

Publish Date: 4Q 2017

Slides: 42

---

Authored By:
Tu Skuse - Research Analyst
Jennifer Kent - Vice President, Research
Yilan Jiang - Senior Director of Consumer Analytics
David Mitchel - Research Analyst

---

Published by Parks Associates
© October 2017 Parks Associates | Addison, Texas 75001

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.