- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
- Entertainment Content
Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | The Buyer’s Journey—Pay TV vs. OTTDownload Table of Contents (PDF) Consumer Analytics: Entertainment Services Track Key Questions Answered Survey Methodology Defining Heads of Broadband Households Definitions and Abbreviations Reading Parks Associates Charts Executive Summary Industry Insight Key Findings and Market Impact Penetration and Growth Rates Pay-TV Service Subscriptions (2011 - 2019) Overall OTT Service Subscriptions (2015 - 2019) Number of OTT Service Subscriptions (2014 - 2019) Service Subscription Drivers Reasons for Subscribing to Pay-TV Service (Q1/19) Reasons for Subscribing to Subscription OTT Service (Q1/19) Reasons for Subscribing to vMVPD Service (Q1/19) Service Discovery and Buying Decisions Sources Used for Discovering Ad-Supported Services (Q1/19) Informative Sources Used: Pay-TV vs. vMVPD Services (Q1/19) Demographic Distribution of Sources Used To Find Information About Online Video Service (Q1/19) Time Spend On Consideration Before Subscribing: vMVPD vs. Pay-TV Service (Q1/19) Service Selection Criteria Factors Influencing Subscription OTT Service Subscription (Q1/19) Factors Influencing Service Selection: vMVPD vs. Pay-TV Service (Q1/19) Reasons for Using Ad-Supported Service (Q1/19) Service Trials and Consideration Number of Service Subscribed Post Trial Period (Q1/19) Number of Services Subscribed Post Trail by Number of Services Trailed (Q1/19) Service Subscription Methods Used to Subscribe to Subscription OTT (Q1/19) Methods Used to Subscribe to Subscription OTT Among OTT, Pay-TV Subscribers (Q1/19) Pay-TV Vs. OTT Service Subscription (2018 - 2019) Demographic Distribution of Pay-TV and OTT Subscribers Segment (Q1/19) US Pay-TV Market Share (2016 - 2019) OTT Service Subscriptions (2017 - 2019) OTT Service Use by Business Model (2018 - 2019) Subscriber Sentiment Traditional Pay-TV Service Net Promoter Score (Q1/19) Net Promoter Score: Pay-TV Service Operators (2018 - 2019) Attitude Towards Use of Video Service by OTT and Pay-TV Service Subscribers (Q1/19) Satisfaction with Online Video Services (Q1/19) Net Promoter Score: OTT Services (2018 - 2019) Video Service Feature Experience by Service (Q1/19) Service Switching and Cancellation Cancellation of OTT Services (Q1/19) Reasons for Cancelling OTT Service (Q1/19) Incentives Inhibiting Churn of OTT Services (Q1/19) Publish Date: 3Q 2019 Slides: 58 Authored By: Craig Leslie - Senior Analyst
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