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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Supporting the Smart HomeDownload Table of Contents (PDF) Parks Associates Smart Home Segments About the Research Previous Research 360 View: Supporting the Connected Consumer (Q1/15) Tech Support: Meeting IoT Demands (Q1/15) Consumer Segmentation: Who Is Buying Support Subscriptions (Q4/14) Consumer Segmentation: Smart Home Packages (Q4/14) Tech Support: International Market Opportunities (Q3/14) The Opportunity for Smart Home Support (Q2/14) Key Findings Industry Insight Recommendations Overview of Smart Home Segmentation Segmentation Overview Segmentation Methodology Smart Home Segments (Q1/15) Segment Demographic Profiles Overview of Smart Home Adoption: Smart Home Device Ownership (2014) Smart Home Device Adoption Rate (Q1/15) Smart Home Device Purchase Intentions (2014 - 2015) Smart Home Device Ownership & Purchase Intention by Smart Home Segments (Q1/15) Home Control System Ownership (2014) Likelihood of Acquiring a New Home Security System (Q1/15) Technical Problems with Smart Home Devices: Number of Smart Home Devices with Monthly Technical Problems (Q1/15) Percentage Experiencing Problems with Smart Home Devices (Q1/15) Percentage Experiencing Problems with Smart Home Devices by Smart Home Segment (Q1/15) Smart Home Device Problems (Q1/15) Actions Taken to Resolve Technical Problems (Q1/15) Resolution of Smart Home Device Technical Problems (Q1/15) Type & Cost of Professional Assistance Received (Q1/15) Type of Company Providing Professional Assistance (Q1/15) Demand for Smart Home Support: Importance of Value-Added Features to Smart Home Devices (Q1/15) Importance of Value-Added Features to New Smart Home Devices by Smart Home Segments (Q1/15) Willingness to Pay $9.99/Month for Privacy and Support Service for New Smart Home Devices (Q1/15) Willingness to Pay $9.99/Month for privacy & Support Service for New Smart Home Devices by Smart Home Segments (Q1/15) Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System (Q1/15) Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System by Smart Home Segments (Q1/15) Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy and System Support Service at $39.99/Month (Q1/15) Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy & Support Service at $39.99/Month by Smart Home Segments (Q1/15) Likelihood of Acquiring a New Home Security System with Privacy & Support Service (Q1/15) Additional Research from Parks Associates Publish Date: 2Q 2015 Slides: 60 Authored By: Patrice Samuels - Sr. Manager, Market Research John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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