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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Mobile Commerce: Keys to Mass AdoptionDownload Table of Contents (PDF) About the Research Previous Research Key Findings Recommendations Smartphone Adoption Trends & Mobile Commerce Smartphone Penetration (2005 – 2013) Smartphone Operating System (2011 – 2013) Wireless Carrier Market Share (2011 – 2013) Average Monthly Mobile Phone Bill by Carrier (2011 – 2013) Mobile Commerce App Use (Q1/13) Mobile Commerce App Use by Age Group (Q1/13) Use of Mobile Commerce Apps During Retail Purchases % of CE Buyers Using Mobile Commerce Apps (Q3/13) Use of Mobile Commerce Apps by Age (Q3/13) Use of Mobile Commerce Apps During Retail Purchases (Q3/13) Use of Mobile Commerce App During Retail CE Purchases by Store (Q3/13) Use of In-Store Wi-Fi for Mobile Commerce Apps (Q3/13) Use of Mobile Commerce App During Retail CE Purchases by Product Category (Q3/13) Use of Mobile Commerce App During Retail CE Purchase by Brand (Q3/13) Mobile Purchases and Payment Methods: Types of Mobile Purchases (Q1/13) Mobile Purchases by Demographics/Smartphone OS (Q1/13) Types of Mobile Purchases by Smartphone OS (Q1/13) Types of Mobile Purchases by Age (Q1/13) Mobile Payment Method by Type of Purchase (Q1/12) Mobile Wallet Apps: Consumer Familiarity with Mobile Wallet Apps (Q1/13) Mobile Wallet App Familiarity by Smartphone OS (Q1/13) Mobile Wallet App Familiarity by Age (Q1/13) Mobile Wallet App Familiarity by Smartphone OS (Q1/13) Familiarity with Near Field Communications (NFC): Familiarity with NFC (Q1/13) Familiarity with NFC by Wireless Providers (Q1/13) Familiarity with NFC by Smartphone OS (Q1/13) Mobile Proximity Purchases Solutions Use of Mobile Proximity Wallet Solutions (Q1/13) Use of Mobile Proximity Wallet by Smartphone OS (Q1/13) Use of Mobile Proximity Wallet by Smartphone OS (Q1/13) Use of Mobile Proximity Wallet Solutions by Age (Q1/13) Use of Mobile Proximity Wallet by Area of Residence (Q1/13) Additional Research from Parks Associates Publish Date: 3Q 2013 Slides: 58 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics
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