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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Mobile Data Consumption and PreferencesDownload Table of Contents (PDF) About the Research Previous Research Industry Insight Key Findings Recommendations Overview of Mobile Data Plans & Consumption: Use of Smartphone Data Plan (Q3/15) Use of Shared Mobile Data Plan by Service Provider (2014 - 2015) Daily Performance of Smartphone Activities by Service Provider - Communication Activities (Q3/15) Daily Performance of Smartphone Activities by Age (Q3/15) Daily Performance of Smartphone Activities by Children at Home (Q3/15) Daily Performance of Smartphone Activities by Gender (Q3/15) Influence of Mobile Data Plan on Choice of Service Provider: Important Factors when Choosing Next Mobile Service Provider (Q3/15) Likelihood to Switch Mobile Service Providers by Data Plan (Q3/15) Important Factors when Choosing Next Mobile Service Provider by Mobile Data Plan (Q3/15) Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential (Q3/15) Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential, cont. (Q3/15) Appeal of Wi-Fi Mobile Data Services: Preferred Wi-Fi Mobile Data Plan (Q3/15) Preferred Wi-Fi Mobile Data Plan by Children at Home (Q3/15) Preferred Wi-Fi Mobile Data Plan by Gender (Q3/15) Preferred Wi-Fi Mobile Data Plan by Current Mobile Plan (Q3/15) Average % of Savings Required to Trigger Trial Interest in Wi-Fi-Based Service by Interest in Wi-Fi-Based Mobile Data Plan (Q3/15) Reasons for No Interest in Wi-Fi Based Services (Q3/15) Reasons for No Interest in Wi-Fi Based Services by Current Data Plan Size (Q3/15) Mobile Data Use By Plan Type: Light, Moderate, Heavy, and Unlimited: Current Service Provider by Data Plan Subscriber Segment (Q3/15) Ownership Length of Current Smartphone by Data Plan Subscriber Segment (Q3/15) Length of Time Using a Smartphone Before Upgrading by Data Plan Subscriber Segment (Q3/15) Early Handset Upgrade Program Enrollment by Wireless Service Provider and Data User Segment (Q3/15) Mobile Phone Service Contract Type by Data Plan Subscriber Segment (Q3/15) Likelihood of Making Mobile Phone Service Changes by Data Plan Subscriber Segment (Q3/15) Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment (Q3/15) Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment, cont. (Q3/15) Smartphone Activities by Data Plan Subscriber Segment (Q3/15) % Using Specified Utility/Convenience Mobile App Type by Data Plan Subscriber Segment (Q3/15) Publish Date: 2Q 2016 Slides: 54 Authored By: Harry Wang - Senior Director of Research Kristen Hanich - Director of Research Katherine Li - Data Analyst Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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