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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Mobile Service Churn: Managing Consumer ExpectationsDownload Table of Contents (PDF) Mobile Service Market Competition Wireless Carrier Market Share (2014 - 2017) Net Promoter Score by Mobile Service Provider (Q2/17) Net Promoter Score by Age (Q2/17) Net Promoter Score by Income (Q2/17) Net Promoter Score by Technology Adoption Segment (Q2/17) Mobile Plan Type (Q2/17) Mobile Plan Type by Mobile Service Provider (Q2/17) Net Promoter Score by Mobile Plan Type (Q2/17) Data Plan Size by Mobile Service Provider (Q2/17) Fixed Data Plans: Data Plan Size by Mobile Service Provider (Q2/17) Net Promoter Score: Mobile Service as Part of a Bundle (Q2/17) Top and Bottom Spenders Cost of Mobile Service Per Month Among Top Brands* (2015-2017) Cost of Mobile Service Per Month: Bundled vs Standalone (Q2/17) Average Monthly Service Cost by Provider (Q2/17) Average Monthly Service Cost by Provider & Plan Type (Q2/17) ARPU: Top & Bottom Tiers of Mobile Spenders by Provider (Q2/17) Net Promoter Score: Top & Bottom Tiers of Spenders by Provider (Q2/17) Top and Bottom Spenders by Age (Q2/17) Top and Bottom Spenders by Household Income (Q2/17) Top and Bottom Spenders by Marital Status (Q2/17) Top and Bottom Spenders by Children at Home (Q2/17) Service Switching Behaviors Time Since Last Change to Mobile Service (Q2/17) Most Recent Change Made to Mobile Service (Q2/17) Most Recent Plan Change by Provider (Q2/17) Most Recent Change Made to Mobile Service by MSP (Q2/17) Comparison of Respondent Churn to Market Share (Q2/17) Mobile Churner Destinations (Q2/17) Respondent Churn Destinations (Q2/17) Respondent Churn Origins (Q2/17) Standalone or Bundled Mobile Service by Switching to a New Service Provider in Past 12 Months (Q2/17) Household Income by Switching to a New Service Provider in Past 12 Months (Q2/17) Smartphone OS by Switching to a New Service Provider in Past 12 Months (Q2/17) Important Factors in Choosing Next MSP (Q2/17) Important Factors in Choosing Next MSP by Switching to a New Service Provider in Past 12 Months (Q2/17) Top 6 Features Important in Selection of Next MSP by Current MSP (Q2/17) High Importance of Unlimited Data Plan in the Selection of Next MSP by Current MSP (Q2/17) Factors Influencing Decision to Switch Mobile Service Provider (Q2/17) Participation in Loyalty Programs by Mobile Service Provider (Q2/17) Net Promoter Score by MSP Loyalty Program Enrollment (Q2/17) Loyalty Programs as a Very Important Factor in Selection of Next MSP by Current MSP (Q2/17) Loyalty Programs as a Very Important Factor in Selection of Next MSP by Enrollment in a Loyalty Program from Current MSP (Q3/17) High Importance of Sponsored Media by Service Provider (2016 - 2017) Appendix Publish Date: 1Q 2018 Slides: 55 Authored By: Kristen Hanich - Director of Research Yilan Jiang - Senior Director of Consumer Analytics
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