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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Today’s Broadcast TVDownload Table of Contents (PDF) Consumer Analytics: Entertainment Services Key Questions Answered Survey Methodology Defining Heads of Broadband Households Definitions and Abbreviations Reading Parks Associates Charts Executive Summary Industry Insight Key Findings and Market Impact Broadcast TV Viewers, Preferences, and Habits Broadcast TV Among Those Without Pay-TV Subscription (Q3/19) Broadcast TV Content Viewing by Age Group (Q3/19) Preferred Types Of Channels/Programs (Q3/19) Preferred Broadcast TV Content (Q3/19) Most Preferred Broadcast TV Content by Age (Q3/19) Most Preferred Broadcast TV Content by Gender (Q3/19) Total Average Video Consumption Time for Broadcast Content by Method of Viewing (Q3/19) Method of Viewing Broadcast TV Method of Viewing Broadcast TV (Q3/19) Methods Used for Watching Broadcast TV by Age (Q3/19) Methods Used for Watching Broadcast TV by Income (Q3/19) Number of Methods Used for Watching Broadcast TV by Method of Viewing (Q3/19) Comorbidity of Methods Used for Watching Broadcast TV (Q3/19) Time of Acquiring Broadcast TV by Viewing Method (Q3/19) Preferred Type of Channels/Programs by Method (Q3/19) Most Preferred Broadcast TV Content by Viewing Method (Q3/19) Total Average Video Consumption Time for Video Content by Method of Viewing (Q3/19) Average Viewership of Channels From Mentioned Sources (Q3/19) Average Viewership of Channels From Mentioned Sources by Method of Viewing (Q3/19) Impact and Drivers of Antenna Adoption Sources of TV Content (Q3/19) Total Average Video Consumption by Platforms & Antenna Use (Q3/19) Pay-TV vs. Antenna Usage on the TV (Q3/19) Penetration of Various Products and Services (2016 - 2019) Antenna - Only TV Service (2013 - 2019) TV Antenna Usage by Video Service Subscription (Q3/19) Video Service Penetration by TV Antenna Use (Q3/19) TV Viewing Share among Antenna Users (Q3/19) Pay TV, Antenna, and Online Usage on the TV (Q3/19) Adding an Antenna and Views on Pay TV (Q3/19) Attitudes Towards Broadcast TV Attitudes Towards Broadcast TV (Q3/19) Satisfaction with Broadcast TV (Q3/19) Satisfaction with Amount of Commercials by Age (Q3/19) Satisfaction with Broadcast TV by Children in the Home (Q3/19) High Satisfaction with Broadcast TV by Viewing Method (Q3/19) Platforms Used for Broadcast TV Viewing Use of Online Service to Watch Broadcast TV by SMP Used (Q3/19) Use of Mobile App to Watch Broadcast TV Content by Smartphone Used (Q3/19) Publish Date: 1Q 2020 Slides: 58 Authored By: Seth D. Yockey - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics Xiaofan Tan - Consumer Insights Analyst II
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