- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
- Entertainment Content
Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Home Service Bundles: OTT as a Value-Added ServiceDownload Table of Contents (PDF) Survey Methodology and Definitions Key Terms and Definitions Executive Summary Number of OTT Services Subscription Through Home Service Providers Major OTT Service Subscription Methods Online Pay-TV Subscription by OTT Services Subscription Approach Monthly Service Cost by OTT Services Subscription Approach Attitudes Toward Home Service Providers and OTT Services Reasons for Not Subscribing to OTT Services Through Home Service Providers Video Service Adoption Trends Pay-TV Service Subscriptions Adoption of Stand-alone Services vs. Traditional Service Bundles Overall OTT Service Subscriptions, YoY New OTT Service Subscriptions Subscription Status to OTT Video Services by Age New Subscription to OTT Video Services by Age and Children at Home Number of OTT Service Subscriptions OTT Service Subscription Path: Bundling vs Stand-Alone Number of OTT Service Subscriptions Through Home Service Providers Number of OTT Service Subscriptions Through Home Service Providers Among Cable Cord-Cutters Percent of OTT Services Bundled with Home Services Number of OTT Stand-alone OTT Service Subscriptions vs Number of Bundled OTT Service Subscriptions by Number of Children at Home Number of Stand-alone OTT Service Subscriptions vs Bundled through Home Service Provider, by Internet Service Providers Traditional Pay-TV vs Online Pay-TV Service Subscription Online Pay-TV Service Subscription Online Pay-TV Subscription by Stand-alone OTT Subscriptions vs Bundled through Home Service Provider Subscription Drivers and Methods Factors Influencing Choice of OTT Service Trigger for New OTT Subscription Video Service Subscription Methods Among New Subscribers OTT Service Subscription Channel by Age OTT Service Subscription Channel by Income Method of OTT Subscription Comparison: Stand-alone OTT Subscriptions vs Bundled through Home Service Provider Major OTT Service Subscription Methods OTT Subscription through Pay-TV Channel by Pay-TV Providers Factors that Influence Online Video Service Provider Choice by Stand-alone OTT Subscriptions vs Bundled through Home Service Provider Reasons for Subscribing to OTT Services, by Stand-alone OTT Subscriptions vs Bundled through Home Service Provider Monthly Service Cost by Stand-alone OTT Subscriptions vs Bundled through Home Service Provider Reasons for Subscribing to OTT Services Through Home Service Providers Reasons for Subscribing to Major OTT Services Through Home Service Providers Reasons for Subscribing to OTT Services Through Home Service Providers by Income Reasons for Subscribing to OTT Services Through Home Service Providers by Household with Children Demand for OTT Bundles Attitudes Toward Home Service Providers and OTT Services Online Video Subscription Preference by Home Internet Service Provider Online Video Subscription Preference by Stand-alone OTT Subscriptions vs Bundled with Home Services Attitudes Toward Home Service Providers by Income Attitudes Toward Home Service Providers by Households with Children Awareness of OTT Bundles Reasons for Not Subscribing to OTT Services Through Home Service Providers Reasons for not Subscribing to OTT Services Through Home Service Providers by Age Groups Awareness of OTT Service Subscriptions From Home Service Providers Awareness of Major OTT Service Subscriptions From Home Service Providers Awareness of OTT Service Subscriptions From Home Service Providers by Age Groups Awareness of OTT Service Subscriptions From Home Service Providers by Household with Children Appendix Publish Date: 1Q 2022 Slides: 63 Authored By: Paul Erickson - Director of Research Ekemini Usuah - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics
© February 2022 Parks Associates Printed in the United States of America.
Disclaimer |