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Consumer Research
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Download Table of Contents (PDF) About the Research Previous Research Consumer Segmentation: Smart Home Packages (Q4/14) Growth in Self-Installed Energy and Smart Home Systems (Q4/14) Monetizing Connected Products and Services (Q4/14) 360 View: Residential Security and Smart Home (Q3/14) The Internet of Things: Business Models & Opportunities (Q3/14) Winning Business Models from a Consumer Perspective (Q1/14) Key Findings Industry Insight Recommendations Segmentation Overview: Segmentation Overview Segmentation Methodology Smart Home Segments (Q2/14) Segment Demographic Profile Overview of Smart Home Adoption: Smart Home Device Ownership (2014) Smart Home Device Ownership by Smart Home Segments (2014) Smart Home Device Adoption Rate (2014) % of BB HHs Intending to Purchase Smart Home Devices (2014) Intentions to Purchase Smart Home Devices (2014) Smart Home Device Purchase Intention by Segmentation (2014) Intentions to Purchase Smart Home Devices (2014) Privacy Concerns about the Smart Home: Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14) Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14) Privacy or Security Concerns with Connecting Device to the Internet by Device Ownership (Q4/14) Privacy or Security Concerns with Connecting Device to the Internet by Smart Home Purchase Intention (Q4/14) Specific Privacy or Security Concerns Related to Smart Home Devices (Q4/14) % with Burglary Concerns by Ownership of Smart Entry Point and Security Devices (Q4/14) Concerns About Connecting Devices to the Internet (Q4/14) Concerns About Use of Door Locks (Q4/14) Impact of Privacy Rights on Concerns: Effectiveness of Privacy or Security Rights to Relieve Concerns (Q4/14) Effectiveness of Privacy or Security Rights to Relieve Concerns by Smart Home Device Ownership (Q4/14) Effectiveness of Privacy or Security Rights to Relieve Concerns by Smart Home Device Purchase Intention (Q4/14) Incremental Impact of Privacy Rights on Concerns (Q4/14) Willingness to Share Data from Smart Home Devices: Willingness to Share Data: Owners of Smart Entry Devices (Q4/14) Willingness to Share Data: Owners of Smart Security Devices (Q4/14) Willingness to Share Data: Owners of Smart Energy Devices (Q4/14) Willingness to Share Data: Owners of Smart Safety Devices (Q4/14) Additional Research from Parks Associates Publish Date: 1Q 2015 Slides: 59 Authored By: John Barrett - Director of Consumer Analytics Tom Kerber - Senior Director, IoT Strategy and Custom Research Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst Maia Hinkle - Research Analyst
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