Residential Security: Consumer Insights 2020

This flagship study presents the consumer perspective on the residential security market. This research quantifies major trends in the market including analysis of competition, self-installation, the adoption of interactive services and home controls, and the impact of standalone smart products. The study includes trending data from over a decade of Parks Associates’ consumer surveys on residential security systems and services.

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Security System Landscape

Home Security System Ownership (2014 - 2019)

Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19)

Demographic Breakdown of Security System Owners (Q4/19)

Housing Profile of Security System Owners (Q4/19)

Age of Home Security System (2015 - 2019)

Upfront Fees for Home Security Systems (2014 - 2019)

Security System Purchase Channel (Q4/19)

Appealing Security System Features (Q4/19)

Features of Upgraded Security Panel (Q4/19)

Professional Monitoring Services and Self-Monitoring

Professional Monitoring Service Subscription (2014 - 2019)

Length of Continuous Subscription to Professional Monitoring Service (2014 - 2019)

Professional Monitoring Service Provider Switching (2014 - 2019)

Current vs. Previous Professional Monitoring Provider (Q4/19)

Reason of Switching Professional Monitoring Providers (Q4/19)

Cancellation of Professional Monitoring Service (2017-2019)

Reason for Cancelling Professional Monitoring Service (Q4/19)

Reason for Switching to Professional Monitoring from Self-Monitoring (Q4/19)

Triggers for Subscription of Professional Monitoring Service (Q4/19)

Frequency of Using Security System by Type of Monitoring (Q4/19)

Satisfaction with Home Security System by Type of Monitoring (Q4/19)

Paying for Self-Monitored Security Service (2014 - 2019)

Installation / DIY

Installation Method for Home Security System by Age of System (Q4/19)

Installation Method for Recently Acquired Systems (2014 - 2019)

Satisfaction with Home Security System by Installation Method (Q4/19)

Return Rate of DIY Security Systems (Q4/19)

Reason for Return of DIY Security System (Q4/19)

Security System Purchase Process Length by Installation Methods (Q4/19)

Purchase Intention

Security-Related Purchase Intenders (Q4/19)

Security System Purchase Preference (Q4/19)

Security System Monitoring and Installation Preference (Q4/19)

Interest in Security System Features (Q4/19)

Smart Home and Add-on Devices

Smart Home Device Ownership (2014 - 2019)

Overall Smart Home Device Ownership by Segments (2017-2019)

Smart Home Safety & Security Device Ownership by Segments (Q4/19)

Smart Home Energy Device Ownership by Segments (Q4/19)

Smart Appliance Ownership by Segments (Q4/19)

Additional Devices Added After Initial Installation (Q4/19)

Products Added After Security System Installation (Q4/19)

Installation Method of Additional Devices (Q4/19)

Publish Date: 1Q 2020

Slides: 64

Authored By:
Dina Abdelrazik - Contributing Analyst
Keshav Jaiswal - Consumer Insights Analyst II
Yilan Jiang - Senior Director of Consumer Analytics
Xiaofan Tan - Consumer Insights Analyst II

Published by Parks Associates
© March 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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