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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Security Customer Acquisition, Retention, and RMRDownload Table of Contents (PDF) Research Summary Survey Methodology Executive Summary Industry Insight US Broadband Household Security System Ownership Segments Payment Relief Offered by Professional Monitoring Service due to COVID-19 Trends in Service Provider Net Promoter Score Technology Adoption for Security System Owners Security System Owners & Intenders are Target Markets for Smart Home & Technology in COVID Time Installation Method for Home Security Systems Acquired within the Past 12 Months Combinations of Incentives to Reduce Churn from Professional Monitoring Services (TURF Analysis) Security System Basics in US Home Security System Ownership in US Broadband Households Demographic Breakdown of Security System Ownership Segments Home Security System Monitoring Interactive Systems Among Home Security Households Length of Ownership for Home Security System Length of Continuous Subscription to Professional Monitoring Services Installation Method for Home Security Systems Acquired within the Past 12 Months Installation Method for Home Security Systems New Professional Monitoring Service Customers: Self Installation vs. Professional Installation Security System Purchase Triggers Security System Purchase Triggers by Installation Method Anticipated Changes to Systems by Owners Consumer Attitudes Regarding COVID-19 Crisis by Security System Ownership Segments Professionally Monitored Households Likelihood of Making Changes to Security Systems Changes to Pro Monitored Security Systems Influenced by COVID-19 Pandemic Security Solutions in Homes by High Likelihood of Making Changes to Security System Security System Intention and Segments Security System Intenders Demographic Breakdown of Security System Intenders Housing Profile of Security System Intenders High Likelihood of Making Security-Related Purchases Security System Purchase Location Preference Among Intenders by Type of System Security System Purchase Preference Security System Installation Preference Among Intenders % of Households with Strong Concerns during COVID-19 by Security Segments Recurring Monthly Revenue High Likelihood of Switching or Subscribing to Professional Monitoring Payment Relief Offered by Professional Monitoring Service due to COVID-19 Trends in Service Provider Net Promoter Score Consumer Attitudes Overall Smart Home Device Ownership by Segments (2017 -2019) COVID-19 Conditions Affecting Consumers Spending by Security System Ownership Segments Incentives That May Reduce Professional Monitoring Churn Rate Likelihood of Continuing Professional Monitoring Service If Offered a Discount Combinations of Incentives to Reduce Churn from Professional Monitoring Services (TURF Analysis) Appendix Defining Heads of Broadband Households Publish Date: 4Q 2020 Slides: 57 Authored By: Tricia Parks - Founder Yilan Jiang - Senior Director of Consumer Analytics Keshav Jaiswal - Consumer Insights Analyst II Xiaofan Tan - Consumer Insights Analyst II
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