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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Security Monitoring: Business Models, Pricing, AttritionDownload Table of Contents (PDF) Executive Summary Security System Ownership Installation Among Recent Security System Buyers Adoption of Security Services High Likelihood to Switch Monitoring Provider Demographics of Security Households in US Internet Households Technology Affinity by Security Monitoring Services Installation Method for All Home Security Systems Installation Method for Home Security Systems Acquired within the Past 12 Months High Likelihood of Adopting New Services Likelihood of Cancelling Security System Contract by Age Group High Likelihood of Reconsidering Cancellation When Offered Incentive An Overview of Security Systems in US Internet Households - 2022 Home Security System Ownership Interactive Systems Among Home Security Households Security Solution Adoption Security Service Adoption Home Security System & Service Adoption Home Security System Installation Installation Method for All Home Security Systems Installation Method for Home Security Systems Acquired within the Past 12 Months Alternative Security Solutions Considered, Among Recent System Buyers Demographics of Security Households in US Internet Households Residential Security Services Adoption of Security Services Security Monitoring Service by Installation Method Top Security System Brands Top Professional Monitoring Service Providers, YoY Paid Home Security Service, YoY Paid Home Security Service by Service Provider Professional Monitoring Service Provider Net Promoter Score (NPS) Top 10 Brands by NPS, July 2022 NPS of Top Professional Monitoring Providers, QoQ Equipment Financing and Preferred Business Models for Security Monitoring Average Upfront Fees for Home Security Systems Security System Equipment Payment Method Security System Equipment Payment Method by Installation Method Security System Equipment Payment Method by Security Service Fees Security Service Fees & New Services Average Monthly Fee for Home Security Service, YoY Avg Monthly Fee by Top 10 Brands, July 2022 Home Security Service ARPU by Generation Home Security Service ARPU by Age Group Home Security Service ARPU by Family Size Security System Owner High Interest in Additional Services Acquisition Channels and Triggers Security System Purchase Channels Among Recent Buyers Security System Purchase Location Among Recent Buyers Triggers of Security System Acquisition Security Monitoring Service by Purchase Triggers Experience of Accident or House Damage Beyond Intrusion: Top 3 Conditions for Security System to Detect Top Three Desired Features Beyond Intrusion Protection Monitoring Provider Churn Changes Made to Home Security System in the Past 12 Months Reason for Switching Professional Monitoring Provider Reason for Cancelling Professional Monitoring Service High Likelihood of Switching to New Professional Monitoring Service Provider High Likelihood of Subscribing to Professional Monitoring Service High Likelihood of Switching Monitoring Providers by Monthly Home Security Service Cost Cancellations and Retention Incentives High Likelihood of Cancelling Pro-Monitoring Service Likelihood of Cancelling Security System by Generation Likelihood of Cancelling Security System Contract by Age Group Left Length of Contract, Among Intended Cancellers Impact of Contract Terms on Cancellation Plans Impact of Retention Incentive on Cancellation Plans Impact of Service Pricing Discount as Retention Tool Self-monitoring: Reasons and Selection Reason for Choosing Self Monitoring Service Reason for Choosing Specific Monitoring Service Than Other Options Attitudes toward Self-Monitored Security System Would these prompt you to subscribe to professional monitoring? Reason for Switching from Self to Professional Monitoring Security System Intentions Security System Purchase and Intention to Buy Method of Security System Monitoring and Responding High Likelihood of Change to My Pro-Monitored Security System Publish Date: 1Q 2023 Slides: 76 Authored By: Ryan Hulla - Analyst Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics
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