- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
- Entertainment Content
Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Security Buyers: Purchase Trends and TriggersDownload Table of Contents (PDF) Security Buyers Purchase Trends and Triggers Survey Methodology and Definitions Respondent Quotas: Age, Income, Education, Gender Executive Summary Home Security System Ownership Q2 2021 Attitudes Interest in Security System Add-on Service House Accident or Damages Monitoring Service Type Among HHs with Self-Installed Security Systems Installation Method for Home Security Systems Acquired within the Past 12 Months Security System Intenders’ System Type Intenders’ Desires for Add-On Smart Home Device Distribution of Life Stage Segments Among Security System Owners Security System Ownership by Life Stage Segments Security Market Core Metrics Home Security System Ownership Home Security System Ownership: Professional vs. Self-Monitored Services Home Security System Ownership: Professional vs. Self-Installation Interactive Systems Among Home Security Households Second Property Security System Ownership Second Property Professional Monitoring Subscription Average Upfront Fees for Home Security Systems, YoY Payment Method Used to Acquire a Home Security System Age of Home Security System System Use: Frequency and Use Cases Frequency of Using Security System Beyond Intrusion Prevention: What other protection do consumers want from their home security system? Beyond Intrusion Prevention: What is Important to Protect Through Home Security Systems Most Important Desired Detection by Security System (After Intrusion in Home) Top 3 Important Conditions for Security System to Detect and Prevent Personal Security Events Experienced Voice Assistant Control of Security System Smart Speaker/Display Adoption, by Security Adoption Reasons for Not Using Voice Assistant to Control Security System Smart Security Features and Services, Among Professional Monitoring Subscribers Monitoring Deep Dive Professional Monitoring Service Subscription, YoY Professional Monitoring Service Subscription, QoQ Home Security System Monitoring Monitoring Service Type Among Pro-Installed Security Systems Monitoring Service Type Among Self-Installed Security Systems Average Monthly Fee for Professionally Monitored Security Service, YoY Professional Monitoring Service ARPU by Top 10 Brands Length of Continuous Subscription to Professional Monitoring Service Reasons for Cancelling Professional Monitoring Security Service Self-Monitoring of Security Systems Paying for Self-Monitored Security Service Switched from Self- to Professional Monitoring in Past 12 Months Reason for Switching from Self- to Pro Monitoring Intention to Subscribe to Pro Monitoring, Among Self-Monitored Security Owners Competitive Trends and Provider Switching Top Professional Monitoring Service Providers, YoY Home Services Net Promotor Scores by Sector, 2019-2021 NPS of Top Professional Security System Monitoring Providers, QoQ High Satisfaction with Handling of the COVID-19 Crisis by Provider Changes Made to Home Security System in the Past 12 Months Reason for Switching Professional Monitoring Providers High Likelihood of Switching to New Professional Monitoring Service Provider High Likelihood of Subscribing to Professional Monitoring Service Likelihood of Switching Professional Monitoring Provider by Top 10 Provider Purchases, Triggers, and Channels Security System Purchases and Intention to Buy Security System Purchase Channels Acquisition Triggers of Home Security System Top Desired Features For Security System Interest in Security System Add-on Service Security System Purchase Preference: Installation Method Security System Purchase Preference: System Type Security System Purchase Preference: Add-On Smart Home Device Security System Purchase Preference: Purchase Location Home Security Installation / DIY Installation Method for Home Security Systems Installation Method for Pro-Monitored Security Systems Installation Method for Home Security Systems Acquired within the Past 12 Months Self-installed Security System Providers Acquisition Triggers of Home Security System Smart Home & Security Smart Home Device Ownership by Segments Additional Devices Added After Initial Installation Add-On Smart Home Device of Security System Installation Method for Add-On Smart Home Device User Segmentation: Life Stages Key Terms and Definitions Distribution of Life Stage Segments Among Security System Owners Security System Ownership by Life Stage Segments Security System Purchase Intention by Life Stage Segments Top Conditions Seek to Detect or Prevent by Life Stage Segments Professional vs Self-Installation Security System by Life Stage Segments Tracking beacons/ tags for personal property Video Analytics to Identify People, Cars, Packages, etc. AI to identify, predict, prevent threatening conditions Video Camera/Doorbell with Video Storage Panic button/PERS with Fall Detection Appendix Demographics of Security System Owners Housing Demographics of Security System Owners Publish Date: 1Q 2022 Slides: 83 Authored By: Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
Disclaimer |