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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Security Consumer Segments and JourneysDownload Table of Contents (PDF) Research Summary Survey Methodology Executive Summary Industry Insight Home Security System Ownership in US Broadband Households Top 3 Important Conditions for Security System to Detect and Prevent Security Segments Among US Broadband Households High Likelihood of Making Security-Related Purchases Top Ranked Security System Features Purchase Method of Residential Security System by Household Segments Security System Ownership Home Security System Ownership in US Broadband Households Interactive Home Security Systems Home Security System Monitoring Professional Monitoring with Interactive Services Age of Home Security System Length of Continuous Subscription to Professional Monitoring Services Security Customer Segments Description of Customer Segmentation Applied in this Study Security Segments Among Broadband Households Demographic Breakdown of Security Segments Housing Breakdown of Security Segments Security System Adoption by Segment Ownership of Safety/Security Device by Security Segments Likelihood of Purchasing System by Security Segments Desired Protection by Security Segments Intent to Purchase Safety/Security Deice by Security Segments Top Security Capabilities by Security Segments Desired New Services by Security Segments with Professional Monitoring Security Attitudes by Security Segments Experience with Safety/Security Issues by Security Segments Purchase Trigger by Security Segments Purchase Method of Residential Security System by Household Segments Ownership of Second Home by Security Segments COVID Concerns by Security Segments Security Customer Preferences & Attributes Beyond Intrusion Prevention: What is Important to Protect with Home Security System Top 3 Important Conditions for Security System to Detect and Prevent Top Ranked Security System Features Lifestyle Activities in Home Attitudes Toward Neighborhood House or Auto Damage Experiences Among Security Consumers Frequency of Using Voice Assistant Control Frequency of Using Security System Demographic Profile of Security System Customers Housing Profiles of Security System Customers Buyers Journey High Likelihood of Switching or Subscribing to Professional Monitoring High Likelihood of Making Security-Related Purchases Security System Acquisition Channel Payment Method Used to Acquire a Home Security System Acquisition Triggers of Home Security System Installation Method for Home Security Systems Installation Method for Home Security System by Age of System Average Upfront Fees for Home Security Systems Appendix Defining Heads of Broadband Households Publish Date: 1Q 2021 Slides: 64 Authored By: Tricia Parks - Founder Yilan Jiang - Senior Director of Consumer Analytics
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