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Consumer Research
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Download Table of Contents (PDF) About the Research Previous Research TV Everywhere and the New World of OTT (Q2/15) The Super Buyer: Characteristics of High ARPU Customers (Q4/14) Consumer Segmentation: OTT Video Buyers (Q4/14) Who is Using Multiscreen Services (Q3/14) Key Findings Industry Insight Recommendations Segmentation Overview: Parks Associates Video Viewing Segments Video Viewing Segments (2010-2014) Segment Descriptions Top Leisure Activity by Video Viewing Segment (Q3/14) Access to VOD & OTT Services: Pay-TV Service Subscription by Video Viewing Segments (2013 - 2014) Premium Movie Channel and VOD Adoption by Video Viewing Segments (2013 - 2014) Premium Movie Channel Adoption by Video Viewing Segments (Q1/14) Pay-TV Feature Monthly Usage Among Pay-TV Subscribers (2013 - 2014) Pay-TV Feature Monthly Usage by Video Viewing Segments (Q1/14) Subscription to Any OTT Service by Video Viewing Segments (2013 - 2014) Netflix, Amazon Prime Instant Video, and Hulu Plus Subscription by Video Viewing Segments (2013 - 2014) Premium Movie Channel, VOD, and OTT Service Subscription by Video Viewing Segments (2014) Consumption of VOD & OTT Content: Video Consumption on TV by Source (2010 - 2014) Video Consumption on TV: VOD vs. Internet Video (2010 - 2014) Video Consumption on TV: VOD vs. Internet Video Travelers vs. Rooted Viewers (2010 - 2014) Video Consumption on TV: VOD vs. Internet Video Avid Viewers vs. Traditionalists (2010 - 2014) Video Consumption on TV: VOD vs. Internet Video Multiscreeners, Purists, & Light Users (2010 - 2014) Expenditure on VOD & OTT Sources: Average Monthly Expenditure on VOD & Internet Video (2012-2014) Average Monthly Expenditure on Internet Video by Category (2012-2014) Average Monthly Expenditure on VOD and Internet Video by Video Viewing Segments (2012-2014) Monthly Spending on Video Downloads and Subscription OTT Services by Video Viewing Segments (Q3/14) Appeal of Watching VOD on Alternative Platforms: Appeal of Watching On-Demand Content by Platform (Q3/14) Number of Desired Devices to Watch On-Demand Content (Q3/14) Appeal of Watching On-Demand Content on Connected CE Devices by Video Viewing Segment (Q3/14) Appeal of Watching On-Demand on Mobile Devices by Video Viewing Segment (Q3/14) Appeal of Watching On-Demand Content on Computers by Video Viewing Segment (Q3/14) Publish Date: 2Q 2015 Slides: 58 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics Brett Sappington - Senior Research Director and Principal Analyst David Mitchel - Research Analyst
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