- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
- Entertainment Content
Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Segmentation: Sources & SpendingDownload Table of Contents (PDF) About the Research Previous Research Consumer Segmentation: OTT Video Buyers (Q4/14) Converging Clouds: The Next Step for the Personal Cloud (Q4/14) The Death of Linear TV (Q3/14) 360 View: Digital Media & Connected Consumers (Q3/14) Streaming CE and Content Purchasing Habits (Q1/14) Trends in Content Licensing (Q1/14) Key Findings Industry Insight Recommendations Segmentation Overview: Parks Associates Video Viewing Segments Video Viewing Segments (2010 - 2014) Segment Descriptions Top Leisure Activity by Video Viewing Segment (Q3/14) Video Sources: Video Consumption by Sources (2010 - 2014) Video Consumption by Source: Avid Viewers vs. Traditionalists (2010 - 2014) Video Consumption by Source: Travelers vs. Rooted Viewers (2010 - 2014) Video Consumption by Source: Multiscreeners, Purists, & Light Users (2010 - 2014) Viewing Platforms: Use of Device for Video (2010 - 2014) Video Consumption by Platform (2010 - 2014) Internet Video Consumption by Platform (2010 - 2014) Video Viewing Segments: Video Consumption by Platform (Q3/14) Monthly Use of Websites and Apps to Watch TV Programs or Movies by Video Viewing Segments (Q3/14) Average Number of Websites Used to Watch Full Length TV Programs/Movies (Q3/14) Average Number of Websites Used to Watch Full Length TV Programs/Movies by Video Viewing Segment (Q3/14) Video Expenditure: Average Monthly Expenditure on Packaged Media and Internet Video (2012-2014) Average Monthly Expenditure on Packaged Media and Internet Video by Video Viewing Segments (2012-2014) Average Monthly Expenditure on Internet Video by Category (2012-2014) Monthly Spending on Video Downloads and Subscription OTT Services by Video Viewing Segments (Q3/14) Breakdown of Video Consumption vs. Expenditure (Q3/14) Breakdown of Video Consumption vs. Expenditure by Video Viewing Segment (Q3/14) Out-of-Household Use of OTT Services: Holder of OTT Subscription (Q3/14) Percentage Using OTT Subscription Held by Someone Outside their Home by Age (Q3/14) Holder of OTT Subscription by OTT Service (Q3/14) Percentage Using OTT Subscription Held by Someone Outside their Home by OTT Service (Q3/14) Percentage Using OTT Subscription Held by Someone Outside their Home by Video Viewing Segment (Q3/14) Additional Research from Parks Associates Publish Date: 1Q 2015 Slides: 60 Authored By: John Barrett - Director of Consumer Analytics Glenn Hower - Senior Analyst Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
Disclaimer |