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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | All Apps Aren’t Equal: Smart Home User ExperiencesDownload Table of Contents (PDF) Survey Methodology and Definitions Defining Home Control Executive Summary Smart Home Device Adoption by Security System Ownership Smart Home Control Platform User Experience for Platform Used Most Ideal Control App Experience Smart Home Platforms Preferred Type of Company Making a Unified Control App Brand Preference for a Single Brand Household Smart Home Overview Smart Home Device Ownership Average Smart Home Devices Owned Number of Smart Home Devices Owned Smart Home Device Ownership Home Control App Use and Segments Security and Smart Home Device Control App Average Numbers of Smart Home Devices Owned by Smart Home Control Methods Adoption of Home Control App by Ownership Segment Security and Smart Home Device Control App Usage by Smart Home Ownership Segment Smart Home Device Adoption by Security System Ownership Smart Home Device Adoption by Control App Segments Share of Specific Control Platforms Platforms Used to Control Smart Home Devices Most Used Smart Home Device Control Platform The Ideal App Experience Ideal Control App Experience by Adoption Segment Ideal Control App Experience by Adoption Segment Ideal Control App Experience by Age Ideal Control App Experience by Smart Home Device Owners Ideal Control App Experience by Smart Home Device Owner & Intender Segment Understanding Unified App Users Smart Home Control Platform User Experience for Platform Used Most Smart Home Device Control Platform User Experience by Age Groups Smart Home Device Control Platform User Experience by Adoption Segment Smart Home Device Control Platform User Experience by Problem Efforts Segment Problems Experienced in the Past 12 Months Effort Required to Solve the Problems App design makes it easy to use Understanding OS patterns and Voice Control Users Primary Control Method of Smart Home Devices Units Primary Control Method of Smart Safety & Security Device Primary Control Method of Lighting & Home Management Device Personal Smartphone Operation System by Smart Home Device Ownership Family Smartphone OS Segment High Agreement: Assistant is Easy to Communicate With Voice Assistant Usage by Personal Smartphone OS Voice Assistant Control Adoption by Smart Home Device The Preferred App Provider Smart home device owners interested in getting a single unified control app % Saying they want a unified app from a given provider type MOST Reasons for Choosing Source of a Single Unified App Reasons for Choosing a Single Unified App Provider, by Preferred Provider Type Smartphone OS of Respondents Who Prefer Getting the App from Smartphone OS Provider Brand Owned by Respondents Who Prefer Getting the App from Smart Speaker/Display Brand Reasons for Not Choosing a Single Unified App Provider Single-Brand Households Interest in a Single Brand Household Brand Preference for a Single Brand Household Brands Preference for a Single Brand Household by Adoption Segment Brands Preference for a Single Brand Household by Smart Home Device Ownership Segment Selling Interoperability Importance of Smart Home Device Integration for Future Purchase Importance of Smart Home Device Integration for Future Purchase Consumers Rating High Importance for “Matter” Mark High Importance of “Matter” Mark by Smart Home Control Methods High Importance of “Matter” Mark by Most Used Smart Home Control Platform High Importance of “Matter” Mark by Interest in a Single-Brand Home High Importance of “Matter” Mark by Smart Home Ownership Segment High Importance of “Matter” Mark by Demographic Factors Appendix Publish Date: 4Q 2021 Slides: 72 Authored By: Chris White - Research Director Xiaofan Tan - Consumer Insights Analyst II Sharon Jiang - Consumer Insights Analyst II Yilan Jiang - Senior Director of Consumer Analytics
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