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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Smart Home Barriers: Attracting Non-usersDownload Table of Contents (PDF) Executive Summary Device Adoption in US Broadband Households (2010-2021) Smart Home Devices: Affordability Smart Home Devices: Perceived Value of Benefit Smart Home Device Affordable & Value Groups Top Smart Home Device Purchase Inhibitors Smart Home Device Purchase Inhibitors by Affordable & Value Groups Smart Home Purchase Promotors Familiarity vs. Affordability vs. Value by Smart Home Device Ownership Segments Smart Home Market: Proving Value to Consumers Industry Performance Indicators Smart Home Device Adoption Tech Affinity, by Smart Home Device Ownership Smart Home Device Adoption, 2017-2021 by Age Smart Home Device Adoption, 2017-2021 by Tech Affinity Smart Home Device Adoption, 2017-2021 by HH Income Smart Home Device Adoption, 2017-2021 by Residence Type Average Price Paid: Select Smart Home Devices Purchase Inhibitors Smart Home Device Purchase Inhibitors Smart Home Device Purchase Inhibitors by Income Smart Home Device Purchase Inhibitors by Age Value/Affordability Segments by Smart Home Device Ownership & Intention Smart Home Device Owners/User Segments Purchase Intent by Owner/User Segment Smart Home Device Purchase Inhibitors by Affordable & Value Groups Smart Home Device Purchase Inhibitors by Education Smart Home Device Purchase Inhibitors by Average Familiarity Purchase Incentives Smart Home Purchase Promotors – Top 10 Smart Home Device Purchase Incentives: Price Product Price Discount as Purchase Promoter by Adoption Segments Smart Home Device Purchase Incentives: Data Security and Privacy Price Discounts and Local Data Storage as Purchase Promoters by Age Smart Home Device Purchase Incentives: Device Benefits Smart Home Device Purchase Incentives: Learning to Use a New Device Free Year of Tech Support as Purchase Promoter, by Average Familiarity with Smart Home Devices Smart Home Device Purchase Incentives: Device Integration Smart Home Device Purchase Incentives: Device Setup Familiarity, Value, and Affordability of Smart Home Devices Smart Devices: Familiarity vs. Value vs. Affordability Smart Devices: Familiarity Smart Device: Perceived Value of Benefit Smart Devices: Affordability Smart Home Device Ownership Segments Smart Home Device Ownership Segments by Income Smart Home Device Affordable & Value Groups by Ownership Segments Is Cost the Biggest Inhibitor? Affordability vs. Value Smart Home Device Affordable & Value Groups Smart Home Device Affordable & Value Groups by Income Familiarity vs. Affordability vs. Value by Smart Home Device Ownership Segments Smart Home Device Affordability by Adoption Segments Smart Home Device Affordability & Household Income by Age Smart Home Device Affordable Groups Income Breakdown Smart Home Device Affordability by Lifestyle Attitudes Agreement Towards Lifestyle Attitudes by Age Agreement Towards Lifestyle Attitudes by Income Publish Date: 1Q 2023 Slides: 55 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics Yuting Mu - Consumer Insights Analyst I Sharon Jiang - Consumer Insights Analyst II
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