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Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Smart Home Products: Mapping the Buyer JourneyDownload Table of Contents (PDF) Executive Summary Smart Home Device Owners/User Segments Primary Control Method of Smart Home Devices Units Smart Home Product Purchase Channel Professional Installation in Q4/2021 Information Sources When Shopping Most Influential Source for Making Purchase Decision Purchase Intent by Owner/User Segment Smart Appliance Purchase Intention by Income Segment Smart Home Adoption Smart Home Device Ownership Smart Home Device Owners/User Segments Average Smart Home Devices Owned Number of Smart Home Devices Smart Safety & Security Device Ownership Smart Energy, Lighting, Water Device Ownership Smart Appliance Ownership Overall Smart Speaker or Smart Display Ownership Smart Home Devices Provided by Property Managers and Landlords Familiarity vs. Value vs. Affordability Smart Devices: Familiarity vs. Value vs. Affordability Smart Devices: Familiarity Smart Device: Perceived Value of Benefit Smart Devices: Affordability Smart Home Control Trends Home Control App Usage Primary Control Method of Smart Home Devices Units Primary Control Method of Smart Safety & Security Device Primary Control Method of Energy, Lighting, Water Device Primary Control Method of Smart Appliance Smart Home Platform Preferences Platforms Used to Control Smart Home Devices Most Used Smart Home Device Control Platform Net Promoter Score: Smart Safety & Security Devices Net Promoter Score: Energy, Lighting, Water Device Net Promoter Score: Smart Appliance Net Promoter Score: Smart Home Devices 2021 Recent Device Purchases Smart Security & Safety Device Purchases Smart Energy, Lighting, Water Device Purchases Smart Appliance Purchases Smart Home Device: Purchase Price Average Price Paid: Select Smart Home Devices Acquisition, Installation, and (Maybe?) Leaving It Behind Smart Home Device Acquisition Method Smart Home Device Acquisition Method – Focus on Purchases Smart Home Device Acquisition Method – Purchases, Gifts, and Pre-installed Smart Home Product Purchase Channel Smart Home Product Purchase Channel by Device Smart Home Device Purchase: Delivery Method Smart Home Devices Purchase: First Time vs. Return Purchase Smart Security & Safety Devices: Installation Methods in Q4 Smart Energy Devices: Installation Methods in Q4 Smart Home Product Disposal When Moved Smart Appliance Disposal When Moved Shoppers Doing Their Research Awareness Channel of Smart Home Devices Advertisement Location: Smart Video Doorbell Advertisement Location: Robotic Vacuum Cleaner Information Sources When Shopping Most Influential Source for Making Purchase Decision Reasons for Purchasing Smart Home Device Reasons for Purchasing Smart Home Devices Immediately Choosing by Brand, Ecosystem, and Control Preferences Smart Home Product Purchase Considerations Brand Purchased: Smart Door Lock Brand Considered: Smart Door Lock Brand Purchased: Smart Garage Door Opener Brand Considered: Smart Garage Door Opener Brand Purchased: Video Doorbell Brand Considered: Video Doorbell Brand Purchased: Networked Camera Brand Considered: Networked Camera Brand Purchased: Smart Smoke/CO Detector Brand Considered: Smart Smoke/CO Detector Brand Purchased: Smart Light Bulb Brand Considered: Smart Light Bulb Brand Purchased: Smart Plug/Power Strip Brand Considered: Smart Plug/Power Strip Brand Purchased: Smart Thermostat Brand Considered: Smart Thermostat Brand Purchased: Robotic Vacuum Cleaner Brand Considered: Robotic Vacuum Cleaner Most Recent Purchase and Ecosystem Integration Considerations Purchase Intention Smart Home Device Owners/User Segments Purchase Intent by Owner/User Segment Most Recent Purchase and Ecosystem Integration Considerations Future Purchase and Ecosystem Integration Considerations Purchase Intention: Smart Safety & Security Devices Purchase Intention: Smart Energy, Lighting, Water Device Purchase Intention: Smart Appliance Smart Appliance Purchase Intention Smart Appliance Purchase Intention by Income Smart Home Device Purchase Intention by Adoption Segment Smart Home Device Purchase Intention by Future Plans and Recent Events Smart Home Device Purchase Intention by Home Ownership Smart Home Product Purchase Intention: Active Shoppers Smart Appliance Purchase Intention: Active Shoppers Appendix Publish Date: 2Q 2022 Slides: 95 Authored By: Chris White - Research Director Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics Xiaofan Tan - Consumer Insights Analyst II
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